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Analysis of Non-Working Women's Readership Behaviour on Women Issues


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1 Department Extension Education and Communication Management, CCSHAU, Hisar, Haryana, India
     

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Education and empowerment has confirmatory relationship. The various issues that hinder upliftment o f women are illiteracy, child marriage, female feticide and gender discrimination. To overcome these issues and situations women empowerment is necessary. The study was carried out in two localities o f Hisar city o f Haryana state on randomly selected seventy non-working women comprises o f housewives. With the help o f an interview schedule data was collected regarding newspaper readership o f women issues relating to Beti Bachao Beti Padhao programme. Majority o f respondents were young, i.e., up to 30 years in age, educated upto primary level (30%) closely followed by graduates (29%), majority o f women were married (64%) havingjoint family (57%) with small family size (39%). Majority o f respondents had service (46%) as family occupation with monthly family income between 25,000 to 50,000 Indian rupees (32%).Significant association was found between age, education and marital status with readership behaviour o f respondents.

Keywords

Readership, Women, Print Media, Reading Behaviour, beti bachao beti padhao, Women Empowerment.
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  • Analysis of Non-Working Women's Readership Behaviour on Women Issues

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Authors

Shakshi Bisht
Department Extension Education and Communication Management, CCSHAU, Hisar, Haryana, India
Vandana Verma Trar
Department Extension Education and Communication Management, CCSHAU, Hisar, Haryana, India

Abstract


Education and empowerment has confirmatory relationship. The various issues that hinder upliftment o f women are illiteracy, child marriage, female feticide and gender discrimination. To overcome these issues and situations women empowerment is necessary. The study was carried out in two localities o f Hisar city o f Haryana state on randomly selected seventy non-working women comprises o f housewives. With the help o f an interview schedule data was collected regarding newspaper readership o f women issues relating to Beti Bachao Beti Padhao programme. Majority o f respondents were young, i.e., up to 30 years in age, educated upto primary level (30%) closely followed by graduates (29%), majority o f women were married (64%) havingjoint family (57%) with small family size (39%). Majority o f respondents had service (46%) as family occupation with monthly family income between 25,000 to 50,000 Indian rupees (32%).Significant association was found between age, education and marital status with readership behaviour o f respondents.

Keywords


Readership, Women, Print Media, Reading Behaviour, beti bachao beti padhao, Women Empowerment.

References