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Factors Influencing Overall Satisfaction with the Services of Online Shopping Among College Students
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Online shopping is an innovative and emerging market for youth. Online shopping provides college students with a large variety of products from which he can make comparative analy si s and pick the best out of it. The study focused to determine the relationship of online shopping variables with factors influencing overall satisfaction among students. In the present scenario, college students are mostly doing online shopping. In this paper factor analysis and ANOVA has been used to achieve the objective of the study. In the study, primary data has been collected with the help of semi-structured questionnaire from 200 college students from Hisar district of Haryana. Factor analysis discloses six factors namely threat to a system, customer care, information sharing, online shopping advertising and lastly online schemes. ANOVA analysis discloses that preferred payment method, amount of money spent for online shopping on items and reasons for online payment has significant relationship with threat to system and information sharing. On the other hand, amount of money spent for online shopping on items has significant relationship with customer care, whereas reason for online payment has significant relationship with awareness.
Keywords
Online Shopping, Emerging Market, Semi-Structured and Online Shopping Advertising.
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