International Journal of Education and Management Studies

Open Access Open Access  Restricted Access Subscription Access
Open Access Open Access Open Access  Restricted Access Restricted Access Subscription Access

A Study of Customer Preference Towards Patanjali Products


Affiliations
1 Department of Management Studies, Panipat Institute of Engineering and Technology, Samalkha, Panipat, Haryana, India
     

   Subscribe/Renew Journal


Customer preference is affected by the advertising, social media. Patanjali is one of the great competitor of FMCG products in the market. So this study analysed why customer are interested to purchase patanjali products. For this purpose this study is carried out through a survey from 100 respondents. The result are of the study is analyzed by using descriptive study The data has been collected through standardized questionnaire which is developed by the Jaggi and Ghosh .The result of the study shows that most of the respondents are satisfied with the products of patanjali.

Keywords

FMCG, Customer Preference, Advertising , Buying Behavior.
Subscription Login to verify subscription
User
Notifications
Font Size


  • Arora, A. (2017). How Baba Ramdev Turned Patanjali. Into Rs 5000 Crores Business. Bandaru, R. (2017). Factors influencing the customers towards patanjali natural food products. International Journal of Scientific and Engineering Research, 8, Issue 7.

  • Gosher, S. (2017). Customer preference towards patanjali products. Journal IJARIIEISSN(O),3()^l-A0.

  • Gupta, R. (2016). Disruptive marketing and brand building a case study of patanjali. ayurvedic limited. Journal Advance In Economics And Business Management, 3(2). 225-231.

  • Gurusanthosini, G., & Gomathi, G. (2017). A study on consumer preference towards patanjali products. International Journal of Current Research and Modern Education, 2(1), 163-166.

  • Jaggi, R., & Ghosh, M. (2017). Consumer perception of patanjali products: An analytical study: IUP Journalof BrandManagement, 14(1), 13-23.

  • Khanna, R. (2015). Customer perception towards brand: A study on patanjali. Global Journal of Management and Business Research: E Marketing, 75(9), 41-45.

  • Kumar, V., Jain, A., & Jain, A. (2014). Marketing through spirituality: A case Patanjali Yogpeeth. Procedia- Social and Behavioral Science, 133, 481-490.

  • Kumar, A., & Ahuja, A. (2017). Consumer behaviour towards patanjali products. Kaav International Journal of Economics ,Commerce and Business Management, 4(2), 404-410.

  • Malarvizhi, J., & Devi, C.T. (2018). A study on customer. Journal of Modern Management and Entrepreneur ship, 7(4), 41-47. Satisfaction Towards Patanjali Products. International Journal of Management, IT, and Social Science, 5(2), 75-79.

  • Mishra, P., & Tazeen, F. (2018). Psychological factors that affects the consumer preference for patanjali products. International Conference on Recent Innovation in Management,Engineering, Science.

  • Sharma, P., & Phatak, S. (2017). Spiritual route to marketing in Indian context. International Journal of Innovative Research and Advanced Studies, 4, Issue 6.

  • Shukla, P., & Shrivatav, P. (2016). Patanjali the Swadeshi Titan: A case study analysis. International Journal of Current Research, 5(11), 41487-41490.

  • Subbulakshmi, K., & Geethamani, P. (2017). A study on customers perception towards cosmetic items in patajali products with reference to Tirupur city. Intercontinental Journal of Marketing Research Review, 5(9), 25-34. Retrieved from http://wwwicmrr.org

  • Yadav, S. K. (2017). Rapidly changing marketing channels of FMCG companies a case study of patanjali ayurvedlimited. Journal of Commerce and Trade, 12(1), 131-139.


Abstract Views: 348

PDF Views: 0




  • A Study of Customer Preference Towards Patanjali Products

Abstract Views: 348  |  PDF Views: 0

Authors

Kanika Garg
Department of Management Studies, Panipat Institute of Engineering and Technology, Samalkha, Panipat, Haryana, India
Sonam
Department of Management Studies, Panipat Institute of Engineering and Technology, Samalkha, Panipat, Haryana, India
Preeti
Department of Management Studies, Panipat Institute of Engineering and Technology, Samalkha, Panipat, Haryana, India

Abstract


Customer preference is affected by the advertising, social media. Patanjali is one of the great competitor of FMCG products in the market. So this study analysed why customer are interested to purchase patanjali products. For this purpose this study is carried out through a survey from 100 respondents. The result are of the study is analyzed by using descriptive study The data has been collected through standardized questionnaire which is developed by the Jaggi and Ghosh .The result of the study shows that most of the respondents are satisfied with the products of patanjali.

Keywords


FMCG, Customer Preference, Advertising , Buying Behavior.

References