Informatics Publishing Limited

Teodora Roman ¹, Adriana Manolica ¹, Liviu-George Maha ¹

Affiliations
1 Alexandru Ioan Cuza, University of Iasi, Romania, Bd. Carol I, no. 22, Iasi, RO

Abstract

The present article aims to analyse the presence of Indian companies in the European market and identify the barriers they encounter, offering highlights concerning the fields with investment potential, as well as solutions for the reduction of entry barriers. It has also made a foray into the history of Romanian-Indian relations, an important issue in the context of the new strategy of the Indian companies that turn towards Central and Eastern Europe. Thus, Romanian companies will face an increased competition, because multinationals from emerging countries are much more aggressive competitors than the traditional ones from Western Europe.

Keywords

Emerging and Single Markets, FDI, Globalization, Multinationals.

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Maria-Madela Abrudan ¹, Mirabela Matei ¹, Teodora Roman ²

Affiliations
1 Department of Management–Marketing, University of Oradea, RO
2 Department of Management, Al. I. Cuza University, Iaşi, RO

Abstract

The purpose of this article is to analyse the attitude towards work of the new generation of employees and the way in which cultural factor influences this attitude. For this, an intercultural study on work attitude was conducted in three countries: India, Romania and Sweden. We found there are both similarities and differences between the young generations of the three countries. The cultural factor accounts for most of the differences, whereas similarities can be attributed to certain characteristics that could be considered universal for today's young generation. Further research findings are discussed.

Keywords

Employees, National Culture, Work, Young Generation.

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