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Authors
Affiliations
1 Management Development Institute (MDI), Gurgaon, Haryana, IN
2 IBM Software Group, IN
Source
Journal of Entrepreneurship & Management, Vol 4, No 1 (2015), Pagination: 21-27
Abstract
Cloud computing has been gaining recognition amongst enterprises due to its wide range of applications. Its adoption is found to be driven by factors like industry, geography, size of organization, and nature of business etc. Gradually researchers started exploring adoption of cloud computing from users perspective particularly behavioral factors driving the same. The present study intends to explore different behavioral predictor of intention to use cloud computing, by adopting the recent Technology Acceptance Model (TAM) 3 developed by Venkatesh & Bala (2008). A total of 100 users who are involved in purchasing computing solutions or are key stakeholders/decision-makers of Indian Small and Medium Businesses (SMBs) constituted the sample for this study. Data collection was done through online survey. The findings suggest that perceived ease of use has significant effect on attitude towards usage which subsequently affects intention to use cloud computing. The findings are consistent with the previous researches on technology adoption factors. At the end, the theoretical and managerial implications of the study are discussed.
Keywords
Cloud Computing, TAM, SMBs, India.
