Refine your search
Collections
Co-Authors
Journals
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z All
Mahalingam, S.
- A Study on Consumer Behaviour towards Selected Fast Moving Consumer Goods in Coimbatore City
Abstract Views :2124 |
PDF Views:0
Authors
Affiliations
1 Bharathiar School of Management and Entrepreneur Development, IN
2 Bharathiar School of Management and Entrepreneur Development, Bharathiar University, Coimbatore, IN
1 Bharathiar School of Management and Entrepreneur Development, IN
2 Bharathiar School of Management and Entrepreneur Development, Bharathiar University, Coimbatore, IN
Source
Indian Journal of Education and Information Management, Vol 1, No 11 (2012), Pagination: 500-507Abstract
The consumer bahaviour plays an important role in marketing. This is influenced by various factors. In the changing global scenario we find that consumers needs and wants to buy a product also changes with it. In this study titled "A Study on Consumer Behaviour towards Selected Fast Moving Consumer Goods in Coimbatore City" the researcher has assessed the socio-economic profile ,shopping pattern consumer and found out the factors influencing the consumer to purchase the selected FMCG products. The primary data required for the study was collected through questionaire which was distributed to 400 samples chosen from coimbatore city .The tools used for analysis are percentage analysis,garrett ranking and chi-square. From this study it was found that most of the consumers are influenced by brand and quality in purchase of FMCG products. There by the researcher has suggested to improve the quality in FMCG product through product development and external monitoring.Keywords
Consumer Behaviour, FMCG Product, Socio-economic Profile of Consumer, Factors InfluencingReferences
- Muthuvelayutham(2012) The Study of Consumer Brand Loyalty on FMCG- Cosmetic Products with Special Reference to Madurai. European Journal of Scientific Research ISSN 1450-216X Vol.71 No.1 (2012), pp. 127-143.
- Chandrasekhar (2012) Consumer Buying Behaviour and Brand Loyalty in Rural Markets: FMCG. IOSR Journal of Business and Management (IOSRJBM) ISSN: 2278-487X Volume 3, Issue 2 (July-Aug. 2012), PP 50-67.
- SureshBhagwat (2011) FMCG Markets to contribute in Indian rural Economy perspective in global era. Half yearly Vision research review research journal vol. I, issue. I, June 2011 to Nov. 2011, ISSN 2250-169.
- Gihan Wijesundera (2010) Factors influencing the demand of beauty soap among female consumers in the greater Colombo region. ICBI 2010 - University of Kelaniya, Sri Lanka.
- Nuntasaree Sukat (April 2009) in this article “A model of male consumer behaviour in buying skin care products in Thailand. ABAC Journal Vol. 29, No. 1 (January-April 2009, pp.39-52).
- Concurrent Effects of Light and Eyestalk Extract on Brain, Thoracic Ganglion and on the Changes in the Gonadal Indices of Female Crab, Paratelphusa hydrodromous (Herbst)
Abstract Views :214 |
PDF Views:0
Authors
Affiliations
1 Department of Zoology, P.G.Extension Centre, University of Madras, Fort Campus, Vellore - 632 004, IN
1 Department of Zoology, P.G.Extension Centre, University of Madras, Fort Campus, Vellore - 632 004, IN