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Caleb, Mervin Felix
- Need for Paradigm Shift of Traditional Management Education Services Marketing Mix from Traditional to Modern Marketing Approaches
Abstract Views :288 |
PDF Views:2
Authors
Affiliations
1 Dept. of studies in Commerce, Pooja Bhagavat Memorial College, Mysore, Karnataka, IN
2 Dept. of Studies in Commerce, Pooja Bhagavat Memorial College, Mysore, Karnataka, IN
3 GIMDS College, Mysore, Karnataka, IN
1 Dept. of studies in Commerce, Pooja Bhagavat Memorial College, Mysore, Karnataka, IN
2 Dept. of Studies in Commerce, Pooja Bhagavat Memorial College, Mysore, Karnataka, IN
3 GIMDS College, Mysore, Karnataka, IN
Source
Asian Journal of Management, Vol 5, No 2 (2014), Pagination: 255-260Abstract
The present management education institutions (MEI) are still looming large with traditional product centric views. Their marketing mixes woven are in tunes with the old concepts of services marketing mixes. Further in this globalised situation the old mixes are proving to be ineffective to face the present market challenges.
Management education services (MES) market which viewed pupil as student need to change their angle of looking towards them as Internal and Intermediate Customers, to be offered to the industrial and consumer services market. This conceptual paper reviews the present 7 P's of services marketing mix which is product centered tries to present new set of 7C's of services marketing mix which will be Customer centric. Attempts are made to modify the services marketing mix of 7 P's to 7 C's and present the need for change by reviewing the existing situation and also highlights the inevitable need for adoption of the revised 7 C's. Attempts are made to modify the existing approaches and concepts which are developed for the business sectors and explain the need for change and how they can be applied to the field of management education.
Keywords
Customer, Cost, Communication, Channel, Comprehension, Craftsman, Credibility.
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Abstract Views :161 |
PDF Views:0
Authors
Affiliations
1 Dept. of Studies in Business Administration , Pooja Bhagavat Memorial College, Mysore, Karnataka, IN
2 SBRR Mahajana First Grade college, Mysore, Karnataka, IN
3 Mother Theresa Degree College, Srirampura, Mysore, Karnataka, IN
1 Dept. of Studies in Business Administration , Pooja Bhagavat Memorial College, Mysore, Karnataka, IN
2 SBRR Mahajana First Grade college, Mysore, Karnataka, IN
3 Mother Theresa Degree College, Srirampura, Mysore, Karnataka, IN
Source
Asian Journal of Management, Vol 8, No 3 (2017), Pagination: 800-804Abstract
The present education system is undergoing transformation to set itself to the tunes of the globalized systems. These changes can be observed prominently among the urban communities. Recent government polices of National Skill Development, Start up India and Make in India etc. demands a new system of education which should be more of training rather than classroom orientation theories. This paper identifies different types of training methods that are generally adopted and practiced in our urban set up. Further, attempts have been made to match different types of training suitable for rural masses thereby bringing out the potentials available in rural areas. Adoption of these practices would certainly bring out high levels of social benefits to the rural masses and can be brought to the main streams of globalization to realize the benefits flowing from the globalized set up.Keywords
Non Formal Education, Informal Education. Formal Education, Vocational Education, Technical Education, Training and Globalization.References
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