A B C D E F G H I J K L M N O P Q R S T U V W X Y Z All
Zahir Uddin Arif, Md.
- Socio-Economic Advantages and Challenges of Mobile Remittance Services in Bangladesh
Authors
1 Department of Marketing, Jagannath University, Dhaka-1100, BD
2 Department of Business Administration, Shahjalal University of Science and Technology, Sylhet-3114, BD
Source
ANVESHAK-International Journal of Management, Vol 5, No 2 (2016), Pagination: 57-77Abstract
Purpose:The purpose of the study is to find out the socioeconomic advantages and challenges of the mobile remittance services in Bangladesh.Methodology: The study has adopted exploratory research design and selected both categories of sample sizes through non-probability convenience sampling technique. The study has obtained primary data from 50 recipients of mobile remittance service from various cash points of Dhaka city of Banglalink, one of the most prominent mobile operator in Bangladesh, through face to face interview using a set of semi-structured (close-ended and open-ended) questionnaire and also from 20 employees comprising of 4 employees from each of the 5 bank agents (such as Dutch-Bangla Bank Limited, Eastern Bank Limited, Southeast Bank Limited, Agrani Bank Limited, Uttara Bank Limited) of Western Union Financial Services Inc. and MoneyGram International Inc.-the two leading global money transfer service providers in Dhaka city through depth interview using a separate set of unstructured questionnaire (open ended), and secondary data from published articles in journals, edited book, reports of Bangladesh Bank and different websites.
Findings: The study has identified that mobile remittance service helps to increase foreign reserves, flow of money through formal channel, living standard, social status and fulfill basic needs, and on the other hand, regulatory framework, distribution, lack of technological sophistication among customers, compliance issues are the critical issues among the challenges of mobile remittance services in Bangladesh. Government, banks and telecom operators should educate people and service providers should handle the challenges to ensure the service security.
Study Implications: The study has practical implications and helps to originate the value for the relevant institutions, consumers, policy makers, practitioners, academicians and research students of Bangladesh as well as of the globe.
Keywords
Migrants, Mobile Remittance Service, Money Transfer Operators, Socioeconomic Advantages and Challenges.
References
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- Application of 4Ps Model of McCarthy in the Marketing of the Eco-Friendly and Hygienic Brand-Bashundhara Tissue:Empirical Evidence from Bangladesh
Authors
1 Department of Marketing, Jagannath University, Dhaka-1100, BD
Source
ANVESHAK-International Journal of Management, Vol 6, No 2 (2017), Pagination: 68-91Abstract
Purpose: The purposes of the study are to explore and to analyze the use or application of 4Ps model of McCarthy-product, price, place and promotion as controllable tactical marketing tools for the effective marketing of eco-friendly and hygienic brand like Bashundhara Tissue in Bangladesh, especially in Dhaka city.
Design/Methodology/Approach: Exploratory research design has been used for the purpose of the study. Both primary and secondary data and information have been gathered and analyzed for the findings of the study. Primary data and information have been gathered using a semi-structured questionnaire from the face-to-face interviews with 50 consumers and 30 retailers of Bashundhara Tissue in Dhaka city selected through non-probability convenience sampling technique. Moreover, secondary data and information have been collected and analyzed from various articles published in refereed journals, published books, conference proceedings, published reports and websites.
Findings: The study has found out that Bashundhara Paper Mills Limited uses different mixtures of 4Ps: product, price, place (distribution), promotion as controllable tactical marketing tools to target and position its different consumer segments creating brand loyalty to its eco-friendly and hygienic Bashundhara Tissue. The company should ensure the eco-friendly, hygiene and wellbeing of the consumers ensuring the highest quality of its brand, differentiate its pricing strategy, penetrate its brand into the rural markets with its business partners to boost up its market share, develop alternative channels of distribution (online distribution) and set up a research department to get feedback of the customers following customer-oriented marketing strategies.
Practical Implications: The study has practical implications for the entrepreneurs, investors, policymakers, industry experts, media, and domain experts to discuss and create a unified voice for tissue paper production and marketing in Bangladesh.
Originality/Value: The study will help to originate the value to both the tissue paper marketers and consumers if the effective and efficient mixtures of 4Ps can be utilized more rigorously for creating better brand loyalty of the segmented markets. As a result, eco-friendly and hygienic tissue paper marketers can incorporate the convenient 4Ps structure in order to provide an insight for the tissue paper industry to evaluate the effectiveness of their marketing strategies.
Keywords
Tissue Paper, Dhaka City, Eco-Friendly, Hygiene, Marketing Mix, 4Ps Model.References
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