Informatics Publishing Limited

Sanaz Nikghadam Hojjati ¹, Hanieh ziaee Sarvineh Baqhi ²

Affiliations
1 Department of Management and Economics, Science and Research Branch, Islamic Azad University, Tehran, IR
2 IT Management, Farabi Institute of Higher Education, Karaj, IR

Abstract

Creativity in organizational success has no alternatives in future and according to Internet which is an integral part of any organization and usage of the organizational Internet resources for non-work purpose by employee is current; This study intends to use stimulating creativity factors that has been extracted from earlier research for investigate organizational creativity through non- work related Internet usage by using factors. Target population are automotive manufacturer employees in their central offices and potential stimulating creativity factors are: intrinsic motivation, independent thinking, information accessibility, curiosity and exploration, break down technical barriers and collaboration. Data gathering is done by questionnaire and answers are designed by Likert Scale. Sampling technique are cluster and random together. Statistical Software SPSS 22.0 is used for Pearson correlation and investigate hypothesis. The method is library and field study. Findings are shown these defined independent variables have positive and meaningful relationship to creativity but intrinsic motivation and information accessibility have positive and reverse; curiosity and exploration and independent thinking have positive and straight relationship through non-work related Internet usage.

Keywords

Creativity, Internet, Non-Work Related Internet Usage, Stimulating Creativity.

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