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Journal of Applied Management- Jidnyasa, Vol 1, No 0 (2009), Pagination: 1-10
Abstract
Management as a science has come a long way since Taylor and today a number of specializations have sprung up from within its folds. One such specialization is Marketing and this paper is concerned with what happens to the graduate of a B School once he enters the world of industry and business. The paper is based on the author's first hand knowledge of student placements and have many years of experience in dealing with both alumni and corporate houses, supplemented by feedback received from alumni to a structured investigation.
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