Refine your search
Collections
Co-Authors
Journals
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z All
Bhardwaj, Anu
- Profile and Pattern of Suicidal and Homicidal Burn Victims at a Tertiary Care Hospital in Northern India
Abstract Views :384 |
PDF Views:0
Authors
Affiliations
1 Department of Community Medicine, Maharishi Markandeshwar Institute of Medical Sciences, Mullana, IN
2 Department of Forensic Medicine, Maharishi Markandeshwar Institute of Medical Sciences, Mullana, IN
3 Department of Forensic Medicine and Toxicology, Maharishi Markandeshwar Institute of Medical Sciences, Mullana, IN
4 Department of Community Medicine, Maharishi Markandeshwar Institute of Medical Sciences, Mullana, IN
1 Department of Community Medicine, Maharishi Markandeshwar Institute of Medical Sciences, Mullana, IN
2 Department of Forensic Medicine, Maharishi Markandeshwar Institute of Medical Sciences, Mullana, IN
3 Department of Forensic Medicine and Toxicology, Maharishi Markandeshwar Institute of Medical Sciences, Mullana, IN
4 Department of Community Medicine, Maharishi Markandeshwar Institute of Medical Sciences, Mullana, IN
Source
Indian Journal of Forensic Medicine & Toxicology, Vol 6, No 2 (2012), Pagination: 6-9Abstract
Aim: To determine the demographic and socio-cultural factors, pattern and risk factors of the burn cases. An additional objective was to assess the factors affecting outcomes of burn injury cases.
Methods: The present prospective epidemiological study was carried out among suicide and homicidal burn victims seeking care at Maharishi Markandeshwar Institute of Medical Sciences and Research (MMIMSR), Mullana between May 1st 2010 to December 31st 2011. After obtaining an informed consent, the required data was collected using a pre-designed and pre-tested proforma.
Results: Female patients (55.91%) out numbered the male patients (44.09%). Majority of the patients had primary level of education (31.71%) and most of females (35.43%) were married for less than 5 years. A cooking appliance was the source of burn in more than 50% of the females. 81.69% of the suicidal cases and 57.78% of the homicidal cases succumbed to burns. 51.07% died who were doused with water as an immediate response. Among the victims who responded by shouting or running, 44.44% died and 36.11% recovered
Conclusion: The results of this study clearly highlighted the specific epidemiological features of burns patients in our area, and this should provide the necessary information to develop adequate burn prevention programmes, thereby reducing the frequency of burns and burn-related deaths.
Keywords
Epidemiology, Burns, Homicide, Suicide, TBSA
References
- Attia AF, Sherif AA, Mandil AM, Massoud NM, Arafa MA, Mervat W et al. Epidemiological and sociocultural study of burn patients in Alexandria, Egypt. Eastern Mediterranean Health Journal 1997; 3(3): 452-461.
- MacArthur JD, Moore FD. Epidemiology of burns. JAMA 1975; 231(3): 259-263.
- Accidental Deaths and Suicides in India 2010, National Crime Records Bureau. Ministry of Home Affairs. Government of India, New Delhi.
- G. Gururaj, Injury & Violence in India: Facts and Figures National Institute of Mental Health and Neuro Sciences, Publication no 82, Bangalore. Available from: URL: www.nimhans.kar.nic.in/ epidemiology/bisp/ivi2011.pdf (Cited on 27.04.2012)
- Park K. Text Book of Preventive and Social Medicine, 18th Ed. Jabalpur: Banarasidas, Bhanot Publishers; 2005.
- Thacker SB, Mackenzie EJ. Injury prevention and control. Epidemiological review 2003; 25: 1-2. Baltimore, Maryland, USA: Oxford University Press, John Hopkins Bloomberg School of Public Health.
- Obalanji JK, Oginni FO, Bankole JO, Olaside AA. A ten - year review of burn cases seen in a Nigerian Teaching Hospital. Journal of Burns and Surgical Wound Care 2003;2(1):1. Available from: URL: http://www.journalofburns.com. (Cited on 27.04.2012)
- Gupata RK, Srivastava AK. Study of fatal burn cases in Kanpur, India. Forensic Science International 1988; 37: 81-89.
- Sidhu DS, Sodi GS, Bannerjee AK. Mortality profile in trauma victims. JIMA 1993; 91(1): 16-8.
- Singh MV, Ganguli SK, Aiyanna BM. A study of epidemiological aspects of burn injuries. Medical Journal of Armed Forces in India Oct 1996; 52(4): 229-232.
- Stuart PP. Burn epidemiology in the Brisbane and Queensland area. Burns 2005; 31S: S27-S31.
- Coruh A, Gunay GK, Esmaoglu A. A Seven - year burn unit experience in Kayseri, Turkey: 1996- 2002. J Burn Care Rehabil 2005; 26: 79-84.
- Subrahmanyam M, Joshi AV. Analysis of burn injuries treated during a one year period at a district hospital in India. Annals of burns and Fire Disasters June 2003; 16(2): 74-76.
- Jayaraman V, Ramakrishnan MK, Davies MR. Burns in Madras, India: an analysis of 1368 patients in 1 year. Burns Aug 1993; 19(4): 339-344.
- Cason JS. Treatment of Burns, 1st Ed. New York: Harper and Row Publication: 1981.
- Gururaj G. Injuries in India - A national perspective. Burden of disease in India, National Commission on macroeconomics and health. New Delhi: MOHFW, Govt. of India; 2005.
- Pham TN, King JR, Palmieri T, Greenhalgh DG. Predisposing factors for self-inflicted burns. J Burn Care Rehabil 2003; 24: 223-227.
- A Cross Sectional Study of Food Safety Related Perceptions and Practices among Women Working in a North Indian University
Abstract Views :262 |
PDF Views:0
Authors
Abhishek Singh
1,
Anu Bhardwaj
1,
Chintu Chaudhary
1,
Pankaj Chikkara
2,
D. R. Rajesh
2,
Parvinderjit Singh
1,
Rajneesh Jindal
3
Affiliations
1 Department of Community Medicine, Mullana - Ambala, 133-207, Haryana, IN
2 Department of Forensic Medicine, Mullana - Ambala, 133-207, Haryana, IN
3 Department of Community Dentistry, Maharishi Markandeshwar Institute of Medical Sciences, Mullana - Ambala, 133-207, Haryana, IN
1 Department of Community Medicine, Mullana - Ambala, 133-207, Haryana, IN
2 Department of Forensic Medicine, Mullana - Ambala, 133-207, Haryana, IN
3 Department of Community Dentistry, Maharishi Markandeshwar Institute of Medical Sciences, Mullana - Ambala, 133-207, Haryana, IN
Source
The Indian Journal of Nutrition and Dietetics, Vol 49, No 11 (2012), Pagination: 494-499Abstract
Food safety has emerge as an important global Issue with International trade and public health Implications. Food-borne diseases represent a wide spread and growing public health concern across the globe. However, this problem has more impact on hea lth and economy in developing countries than in developed countries'. In respone to the increasing number of food borne illnesses, governments all over the world are Intensifying their efforts to improve food safety. Food safety is defined as the degree of confidence that food will not cause harm to the consumer when it is prepared, served and eaten according to its intended use.- Antibacterial Activity of Methanolic and Ethanolic Extracts of Leaves and Fruits of Ficus palmata Forssk
Abstract Views :162 |
PDF Views:0
Authors
Affiliations
1 Department of Botany, Abhilashi Institute of Life Sciences, Ner Chowk, Distt. Mandi, Himachal Pradesh–175008, IN
2 Abhilashi Institute of Life Sciences, Tanda, Ner Chowk, Dist. Mandi, Himachal Pradesh, IN
1 Department of Botany, Abhilashi Institute of Life Sciences, Ner Chowk, Distt. Mandi, Himachal Pradesh–175008, IN
2 Abhilashi Institute of Life Sciences, Tanda, Ner Chowk, Dist. Mandi, Himachal Pradesh, IN
Source
Research Journal of Pharmacognosy and Phytochemistry, Vol 4, No 6 (2012), Pagination: 310-313Abstract
The various parts of Ficus palmata Forssk. has been traditionally used for the treatment of various human diseases. In the present study the antibacterial activity of methanolic and ethanolic extracts of leaves and fruits were assayed against Escherichia coli (Gram negative species) and Staphylococcus aureus (Gram positive species) by disc diffusion method. The extracts (methanolic and ethanolic) of leaves and fruits of this plant exhibit antibacterial activity against Escherichia coli and Staphylococcus aureus indicating their broad spectrum antibacterial properties. Ethanolic extracts of fruits found to have more antibacterial activity against the test organisms then the methanolic extracts. The zone of inhibition observed significantly higher than the standard tetracycline in some ethanolic fruit extracts against both the test bacterial species. The magnitude of antibacterial activity was observed to be more in fruit extracts then the leaves extracts.
Keywords
Antibacterial Activity, Latex, Ficus palmata, Zone of Inhibition.- Dimensions and Consequences of Cause Related Marketing: A Conceptual Framework
Abstract Views :214 |
PDF Views:1
Authors
Affiliations
1 Assistant Professor, Jagannath International Management School, Vasant Kunj, IN
2 Professor, Aligarh Muslim University (AMU), IN
3 Director, Bharati Vidyapeeth Institute of Management and Research, New Delhi, IN
1 Assistant Professor, Jagannath International Management School, Vasant Kunj, IN
2 Professor, Aligarh Muslim University (AMU), IN
3 Director, Bharati Vidyapeeth Institute of Management and Research, New Delhi, IN
Source
Abhigyan, Vol 38, No 3 (2020), Pagination: 20-29Abstract
Marketer these days are expected to satisfy all stakeholder and the most important stakeholder is general public, that exist in the society. Companies across the world are engaging in philanthropic strategies like Cause Related Marketing (CRM) in which company agrees to contribute fixed amount towards selected social cause for each unit sold. This paper undertakes methodical analysis of prevailing work for better understanding and recording of the dimensions impacting CRM strategy and it possible consequences. This researcher deliberate on variables, that have not be studied together before. For better understanding and execution, dimensions of CRM, have been categorized into Consumer specific and Company specific. This study aims to propose an integrated conceptual framework of interrelationships of variables that have potential to mitigate the impending problems of organization. Finally, it suggests that relationship exists amid the dimensions and consequences of CRM. This study will have social, managerial and academic implications.Keywords
Corporate Social Responsibility, Cause Related Marketing, Consumer Behavior, Consumer Attitude, Brand Credibility.References
- Adkins S. (2005). Cause Related Marketing: Who Cares Wins. Oxford: Butterworth-Heinemann.
- Babu. M. M. & Mohiuddin. M. (2008). Cause Related Marketing and Its Impact on the Purchasing Behavior of the Customers of Bangladesh: An Empirical Study. AIUB Bus Econ Working Paper, Series. no 2008-05.
- Barone, J.M., Norman, T.A. and Miyazaki, D.A. (2007). Consumer response to retailer use of causerelated marketing: is more fit better? Journal of Retailing, 83(4), 437-445.
- Bekkers, R. (2006). Traditional and health-related philanthropy: the role of resources and personality. Social Psychology Quarterly, 69(4), 349-366.
- Becker-Olsen, K. L., Cudmore, B. A., & Hill, R. P. (2006). The impact of perceived corporate social responsibility on consumer behavior. Journal of Business Research, 59(1), 46-53.
- Bigne Alcaniz, E., Curra -Perez, R. and Sanchez-Garcia, I. (2009). Brand credibility in cause-related marketing: the moderating role of consumer values. Journal of Product & Brand Management, 18(6), 437-447.
- Brink, D., Schroder, G. and Pauwels, P. (2006). The effect of strategic and tactical cause-related marketing on consumers' brand loyalty. Journal of Consumer Marketing, 23(1), 15-25
- Carringer, P.T. (1994). Not Just a Worthy Cause: Cause-Related Marketing Delivers the Goods and the Good. Am. Advert, 10, 16-19.
- Chang, C.T. (2008). To donate or not to donate? Product characteristics and framing effects of causerelated marketing on consumer purchase behavior. Psychology and Marketing, 25(12), 1089–1110.
- Chattananon, A., Lawley, M., Supparerkchaisakul, N. and Leela, L. (2008). Impacts of a Thai causerelated marketing program on corporate image. International Journal of Emerging Markets, 3(4), 348 363.
- Chaudhary, R. (2018). Green buying behavior in India: an empirical analysis. Journal of Global Responsibility.
- Chéron, E. Kohlbacher. F. and Kusuma. K. (2012). The effects of brand-cause fit and campaign duration on consumer perception of cause-related marketing in Japan. Journal of Consumer Marketing, 29(5), 357-368.
- Corbishley, K. M., & Mason, R. B. (2011). Cause-related marketing and consumer behaviour in the greater eThekweni area. African Journal of Business Management, 5(17), 7232-7239.
- Curra´s-Pe´rez, R. Bigne´-Alcan˜iz, E. & Alvarado-Herrera, A. (2009). The role of self-definitional principles in consumer identification with a socially responsible company. Journal of Business Ethics, 89, 547–564.
- Drumwright, M.E. and Murphy, P.E. (2001). Corporate Societal Marketing. Bloom, P.N, pp. 162-83.
- Ellen, P.S., Mohr, L.A. and Webb, D.J. (2000). Charitable programs and the retailer: do they mix? Journal of Retailing, 76(3), 393-406.
- Gao, Y. (2009). Corporate social responsibility and consumers' response: The missing linkage. Baltic Journal of Management, 4(3), 269-287.
- Gupta, S. and Pirsch, J. (2006). The company-cause-customer fit decision in cause-related marketing. Journal of Consumer Marketing, 23(6), 314-326.
- Hal Dean. D. (2004). Consumer perception of corporate donations: effects of company reputation for social responsibility and type of donation. Journal of Advertising, 32(4), 91-102.
- Hamlin, R.P. & Wilson, T. (2004). The impact of cause branding on consumer reactions to products: Does product/ cause fit really matter? Journal of Marketing Management, 20(7/8), 663-681.
- Henderson, T. and Arora, N. (2010). Promoting brands across categories with a social cause: implementing effective embedded premium programs. Journal of Marketing, 74(6), 41-60.
- Kim, H., Kim, J., & Han, W. (2005). The effects of cause-related marketing on company and brand attitudes. Seoul Journal of Business, 11(2), 83-117.
- Larson, J. (1994). If you're not committed, don't bother. American Demographics, 16(12), 16-18.
- Lichtenstein, D. R., Drumwright, M. E., & Braig, B. M. (2004). The effect of corporate social responsibility on customer donations to corporate-supported nonprofits. Journal of Marketing, 68, 16–32.
- Luchs, M.G., Naylor, R.W., Irwin, J.R. & Raghunathan, R. (2010). The sustainability liability: potential negative effects of ethicality on product preference. Journal of Marketing, 74(5), 18-31.
- Luo, X. (2005). A contingent perspective on the advantages of stores' strategic philanthropy for influencing consumer behaviour. Journal of Consumer Behaviour, 4(5), 390-401.
- Marin, L. & S. Ruiz, (2007). I need you too! Corporate identity attractiveness for consumers and the role of social responsibility. Journal of Business Ethics, 71: 245-260.
- Moosmayer, D.C. and Fuljahn, A. (2010). Consumer perceptions of cause related marketing campaigns. Journal of Consumer Marketing, 27(6), 543-549.
- Patel, J.D. Gadhavi. D.D. and Shukla. Y.S. (2017). Consumers' responses to cause related marketing: moderating influence of cause involvement and skepticism on attitude and purchase intention. International Review on Public and Nonprofit Marketing, 14(1). 1-18.
- Rokeach, M. (1973). The Nature of Human Values. Free Press. New York, NY.
- Ross,.J.K., III, Patterson, L. T., & Stutts, M. A. (1992). Consumer perception of organization that use Cause Related Marketing. Journal of the Academy of Marketing Science, 20(1), 93-97
- Russell, D.W. & Russell, C.A. (2010). Here or there? Consumer reactions to corporate social responsibility initiatives: Egocentric tendencies and their moderators. Marketing Letters, 21, 65-81.
- Saks, A.M. (2006). Antecedents and consequences of employee engagement. Journal of Managerial Psychology, 21(7), 600–619.
- Sheikh S.R.and, Zee R.B., (2011). Corporate social responsibility or cause-related marketing? The role of cause specificity of CSR. Journal of Consumer Marketing, 28(1), 27-39
- Sen, S., & Bhattacharya, C. B. (2001). Does doing good always lead to doing better? Consumer reactions to corporate social responsibility. Journal of Marketing Research, 38, 225–243.
- Strahilevitz, M. and Myers, J. (1998). Donations to charity as purchase incentives: How well they work may depend on what you are trying to sell. Journal of Consumer Research, 24(4), 434-446
- Subrahmanyan, S. (2004). Effects of price premium and product type on the choice of cause-related brands: a Singapore perspective. Journal of Product & Brand Management, 13(2), 116-124.
- Szykman, R. L., Bloom, N. P. and Levy, S. A (1997). A proposed model of the use of package claims and nutrition labels. Journal of Public Policy & Marketing, 16(2), 228-241.
- Till BD, Nowak LI (2000). Toward effective use of cause-related marketing alliances. Journal Production Brand Management, 9(7): 472-484.
- Tülin, E., & Swait, J. (2004). Brand credibility and its role in brand choice and consideration. Journal of Consumer Research, 31(1), 191-199.
- Varadarajan, P.R. & Menon, A. (1988). Cause-Related Marketing: a Coalignments of Marketing Strategy and Corporate Philanthropy. Journal of Marketing, 52, 58-74.
- Vitell, S., Paolillo, J. and Singh, J. (2005). Religiosity and consumer ethics. Journal of Business Ethics, 57(2), 175-181.
- Vivek Aggarwal, Vinod Kumar Singh. (2019). Cause-related marketing and start-ups: moderating role of cause involvement. Journal of Global Responsibility. 10(1), 16-30.
- Webb, D.J. & Mohr, L.A. (1988). A Typology of Consumer Responses to Cause-Related Marketing: From Skeptics to Socially Concerned. Journal of Public Policy & Marketing, 17(2), 226-238.