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Bhatt, Amola
- Factors Influencing Management Students' Perception on Ethics: An Empirical Study in Ahmedabad and Gandhinagar
Authors
1 Shri Jairambhai Patel Institute of Management & Computer Applications (Formerly NICM), Gandhinagar, Gujarat, IN
2 L.J. – MBA Program, Ahmedabad, Gujrat, IN
Source
International Journal of Business Ethics in Developing Economies, Vol 2, No 1 (2013), Pagination: 17-24Abstract
Rationale - The basic training in ethics is believed to be imparted by family and educational institutes, but the end result (execution of ethical practices) is a combination of inherent values and external environment. Also, there is a dearth of studies trying to find out the factors influencing ethical perceptions in management students, especially in the state of Gujarat, India. Thus, the study is an effort to diagnose the significant factors influencing ethical practices of students, aspiring to become managers.
Purpose - The study indicates the factors which influence the ethical perception of management students. The study also examines whether these factors have any relation with the CGPA (Cumulative Grade Point Average) of the students, parents' monthly income and specialization selected by the students.
Design/Methodology/Approach - The data is collected using a self-administered questionnaire. The sample for this study is MBA final year students in Ahmedabad and Gandhinagar districts of Gujarat. The sample size for the study is 195 respondents. Analysis has been done by using multivariate techniques like Factor Analysis followed by Analysis of Variance (ANOVA).
Findings - The factors driving the ethical perceptions of students are influence of education/ instructor on ethics, influence of technology, attitude related to cheating, ethical climate on campus and priority towards ethics. It has been found that there exists a relationship between the following: (i) ethical climate on campus and CGPA (ii) attitude towards cheating and parents' monthly income (iii) priority towards ethics and specialization of students.
Research Limitations/Implications - A key limitation of this study is the sampling frame. Future studies should replicate this study in different contexts.
Keywords
Ethics, Students, Perception
References
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- Audience Behaviour towards Television Advertisements: An Empirical Study in Ahmedabad
Authors
1 National Institute of Cooperative Management, Gandhinagar, Gujarat, IN
2 L.J. Institute – MBA Program, Ahmedabad, Gujarat, IN
Source
International Journal of Marketing and Business Communication, Vol 4, No 1 (2015), Pagination: 31-40Abstract
Rationale: The significance of television advertisements has grown profusely, and despite the growing preference for advertising on social networking platforms, importance of television advertisements cannot be undermined. As television advertisements increasingly compete for audience attention, it is imperative for the advertisement agencies to learn about the attributes which influence the audiences' attitudes towards such television advertisements. This would aid them in designing effective ads and thereby resulting in higher revenues for the concerned companies.
Purpose: The study indicates the factors which form the attitude of the audience towards television advertisements. Additionally the study also explores the attributes that makes audience avoid television advertisements.
Design/Methodology/Approach: Data are collected using a self-administered questionnaire. The sample size for the study is 279 respondents. The focal product for the study is television advertisement broadcasted in Ahmedabad and Gandhinagar districts of Gujarat state. Analysis is done by using multivariate technique like Factor Analysis followed by Independent Sample t test.
Findings: Five factors, namely, Knowledge and Creativity, Credibility, Recallability, Likeability, and Economic development influenced consumer attitudes towards television advertisements. Additionally, it is also found that four factors, viz. Obnoxious, Appalling, Irrelevant, and Dislike made the audience avoid television advertisements. Moreover, if the advertisements were obnoxious, females showed an even lower tolerance level than males.
Research Limitations/ Implications: A key limitation of this study is the sampling frame. Future studies should replicate this study in different contexts.
Keywords
Television Advertisements, Attitude, Avoidance Behaviour.- Women Empowerment in Rural Gujarat - A Case Study of Kaira Social Service Society
Authors
1 Institute of Management, Nirma University, IN
Source
SAMVAD: International Journal of Management, Vol 11 (2016), Pagination: 84-92Abstract
In a patriarchal society, where men enjoyed obvious superiority over women on the basis of their gender alone, one could only imagine the plight of women who were further poor, illiterate and belonged to minority classes. Ameliorating the position of these women was a herculean task and it required the efforts of an equally capable visionary. With this mission of restoring human dignity of the poor and marginalized through a process of empowerment, the Kaira Social Service Society (KSSS) was founded. The case indicates some initiatives taken by KSSS in the state of Gujarat (India) and focuses on its campaign of empowering women. The various activities undertaken as a part of this campaign and how they benefited the recipients was studied through personal interviews on the field (villages of Kheda and Anand districts of Gujarat). Overall, it seemed that women have started participating in income generating activities. Those women, who did not have any say in household or personal decisions, were allowed to share their views in these matters. Yet, due to the ingrained patriarchal system, women still did not take decisions independently. Women required permissions from their husbands or household members for several reasons. Hence, there is no denying the fact that empowerment has started but it definitely has a long way to go.Keywords
Economic Empowerment, Household Decision-Making, Micro-Finance, Women Empowerment.Full Text
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- Segmenting Private Label Shoppers: An Empirical Study
Authors
1 Institute of Management, Nirma University, Ahmedabad, Gujarat, IN
Source
International Journal on Customer Relations, Vol 4, No 2 (2016), Pagination: 30-39Abstract
Rationale: Private brands were once a small part of retailers' merchandise, however today they are becoming a significant factor for most retail operations. It has also been found that major studies in private labels emphasize on the grocery sector. Apparel sector is on the edge of growth in domestic and global markets due to liberalisation. Very few studies have been conducted using multivariate analysis (cluster analysis) for studying the segments of shoppers for an apparel retail store, and so the present study is undertaken to better understand the consumer perceptions.
Purpose: The study indicates the segments of private label shoppers and its association with frequency of usage and the store from which they are purchased.
Design/methodology/approach: Data are collected using a self-administered questionnaire. The sample size for the study is 608 respondents. Analysis has been done by using multivariate techniques (cluster analysis) followed by Chi Square.
Findings: Four segments of private label shoppers were brought out from the study, which included Quality Conscious Shoppers, High Expectation Seekers, Apathetic Shoppers, and Impression Oriented Shoppers. Additionally, it was inferred from the study that there exists some association between the segments and frequency of purchase and the store selected.
Research limitations/implications: A key limitation of this study is the sampling frame. Future studies should replicate this study in different context.
Keywords
Retail, Private Labels, Segmentation.- Assessing Price-Quality Related Perceptions in Private Labeled Apparels
Authors
1 National Institute of Cooperative Management, Gandhinagar, Gujarat, IN
2 L.J. Institute – MBA Program, Ahmedabad, Gujarat, IN