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Consolidation of Core Activities - Customer Relation and Enterprise Resources:A Binding Association Managing Demand and Firm Success


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1 Institute of Management Development & Research, Pune, India
     

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Currently, the Demand management business process has been much discussed, as it is responsible for the coordination between production and the market, especially in Manufacture-to-Stock companies. In addition, the implementation of new computer systems has occurred, in order to support the large number of business activities. However, to date, the real applicability of Enterprise Resource Planning and Customer Relationship Management systems’ functionalities in supporting the Demand Management business process is not clear. Therefore, the present work presents an analysis of the applicability of an ERP system and a CRM system to support the Demand Management process in Manufacture-to-Stock production environments.

Keywords

Demand Management, Enterprise Resource Planning, Customer Relationship Management, Marketing, Supply Chain, Manufacturing.
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  • Consolidation of Core Activities - Customer Relation and Enterprise Resources:A Binding Association Managing Demand and Firm Success

Abstract Views: 246  |  PDF Views: 0

Authors

Ajit Srivastava
Institute of Management Development & Research, Pune, India

Abstract


Currently, the Demand management business process has been much discussed, as it is responsible for the coordination between production and the market, especially in Manufacture-to-Stock companies. In addition, the implementation of new computer systems has occurred, in order to support the large number of business activities. However, to date, the real applicability of Enterprise Resource Planning and Customer Relationship Management systems’ functionalities in supporting the Demand Management business process is not clear. Therefore, the present work presents an analysis of the applicability of an ERP system and a CRM system to support the Demand Management process in Manufacture-to-Stock production environments.

Keywords


Demand Management, Enterprise Resource Planning, Customer Relationship Management, Marketing, Supply Chain, Manufacturing.

References