Journal of IMS Group

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The Baba Ramdev Phenomenon:From Moksha to Market


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1 IMS, Ghaziabad, India
     

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In India, Baba Ramdev has become a household name and more popularly known for his “Yoga” and “stomach churning intestines”, which itself is a matter for awe for a commoner in the country. But, what was more surprising and astonishing that the same Baba will be amassing the wealth to the tune of INR 10,000 crores, can be only understood after going through “The Baba Ramdev Phenomenon” by Kaushik Deka. The author is a senior Journalist hence the book is more based on research inputs, observations and interviews conducted.
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  • The Baba Ramdev Phenomenon:From Moksha to Market

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Authors

S. K. Dube
IMS, Ghaziabad, India

Abstract


In India, Baba Ramdev has become a household name and more popularly known for his “Yoga” and “stomach churning intestines”, which itself is a matter for awe for a commoner in the country. But, what was more surprising and astonishing that the same Baba will be amassing the wealth to the tune of INR 10,000 crores, can be only understood after going through “The Baba Ramdev Phenomenon” by Kaushik Deka. The author is a senior Journalist hence the book is more based on research inputs, observations and interviews conducted.