Abstract Views :289 |
PDF Views:1
Authors
Affiliations
1 Assistant Professor, Faculty of Hospitality and Tourism Management, Siksha ‘O’ Anusandhan University, Bhubaneswar, Odisha, IN
Source
International Journal of Tourism and Travel, Vol 12, No 1&2 (2019), Pagination: 31-36
Abstract
Tourism marketing is widely recognized as an essential and inseparable component of the destination management programme. In this paper, the authors endeavoured to find out the relation between destination management and tourism destination marketing of Bhitarkanika, the second largest mangrove forest of Asia. Specifically, the study examines the potentiality of tourism in Bhitarkanika for local development and roles of the stakeholders like local DMMO, Govt. authorities, marketing professionals, tourism planner, travel agents, tour operator responsible for management and marketing of destination.
Keywords
Tourism Destination, Marketing, Management, Branding, Imaging.
