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Development of a Tourist Risk Perception (TRP) Scale
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The goal of this research note is to outline the procedure for developing a scale for measuring Risk Perception among tourists. The data were collected from snowball sample of visitors to a tourist destination at the beginning of the tourist season. The findings support the presence of 6-risk classification as against the seven types of risks highlighted in the previous literature. Findings further revealed a new risk criteria being identified as Exhaustion Risk.
Keywords
Tourism, Perceived Risk, Risk Types, Reliability, Validity.
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