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Qualitative Research Designs: A Conceptual Framework
The design of qualitative research is a general way of thinking about conducting qualitative research. It describes, either explicitly or implicitly, the purpose of the qualitative research, the role of the researcher(s), the stages of research, and the method of data analysis. A qualitative research design is probably the most flexible of the various experimental techniques, encompassing a variety of accepted methods and structures. Here, four of the major qualitative research designs namely phenomenology, ethnography, grounded theory and case study are introduced. Descriptions of all four qualitative research designs are given separately. The design of qualitative research provides for the learner to understand the difference between phenomenology and grounded theory or between ethnography and case study and also provides the appropriate knowledge about itself.
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