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Malik, Abdullah
- Brand Positioning Constructs and Indicators for Measurement of Consumer's Positive Psychology Toward Brands
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1 Department of International Business, Pondicherry University, Puducherry, IN
2 Department of International Business Pondicherry University, Puducherry UT, IN
3 Department of Commerce, Aligarh Muslim University, Aligarh, Uttar Pradesh, IN
1 Department of International Business, Pondicherry University, Puducherry, IN
2 Department of International Business Pondicherry University, Puducherry UT, IN
3 Department of Commerce, Aligarh Muslim University, Aligarh, Uttar Pradesh, IN