Emotional Intelligence and Personality of Merchandisers: An Empirical Analysis

Emotional intelligence is a component of social intelligence. it is the ability to know our emotions, others emotions and applying it in interpersonal relationship. Emotional intelligence serves as the antecedent for job performance, job satisfaction and is important for managerial success. Emotional intelligence is also considered as a mixed construct linking it with personality. The aim of the study is to determine the relationship between emotional intelligence and personality. Deepa Krishnaveni Emotional Intelligence Test and five factor model of personality is used in the study for measuring emotional intelligence and personality. Component based structural equation modeling with partial least square method is used to study the relationship between emotional intelligence and personality. Visual PLS software is used for analysis. The study found that emotional intelligence is positively related with conscientiousness, agreeableness, extraversion, openness to experience and negatively related with neuroticism.