Indian Journal of Public Health Research & Development

A. R. Shakila Devi ¹, S. Rabiyathul Basariya ¹

Affiliations
1 Bharath Institute of Higher Education And Research, Chennai, IN

Abstract

The increasing rate of employee attrition and the problems the employers and the HR managers face in retaining ‘good’ and ‘performing’ employees in the absence of a set of women employee retention strategies are simply compounding in IT companies. Women executives are ambitious and, like men, say they are ready to make some sacrifices in their personal lives if that’s what it takes to occupy a top‑management job. Many, however, are not sure that the corporate culture will support their rise, apparently with some justification. Although a majority of organizations we studied have tried to implement measures aimed at increasing gender diversity among senior executives, few have achieved notable improvements. This research article throws light on the need and importance of retaining women employees and the strategies enhanced to influence retaining women employees in Chennai IT Hub.

Keywords

Retention Strategies, Need and Importance, IT Hub in Chennai.

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A. R. Shakila Devi ¹, S. Rabiyathul Basariya ¹

Affiliations
1 Bharath Institute of Higher Education And Research, Chennai, IN

Abstract

A career planning is the route map of a person’s work life. It is the sequence of positions a person occupies during his lifetime. Earlier it was based upon the advancement and promotion of an individual in an organisation but in recent scenario it is defined in a holistic way to include aperson’s attitude and experience based on this approach and extensive research conducted. It has been identified that a person goes through four different career stages during his adult growth and development. Plateau is a stage where an employee with get stagnated at a position for a long time with no opportunities for growth in career. Planning the career in right way will avoid the career plateau for any employee.

Keywords

Career Planning, Career Stages, Learner, Solid Citizen’s Deadwood.

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S. Ramachandran ¹, S. Rabiyathul Basariya ²

Affiliations
1 Bharath Institute of Higher Education and Research, Chennai, IN
2 Dept of Commerce & Business Administration, Bharath Institute of Higher Education and Research, Chennai, IN

Abstract

Online advertising gives moment information about the item that we have to purchase and satisfy our everyday needs. The propensity for surfing the clients’ survey in the online networking is presently multi day’s normal highlights among the adolescents. The sharing of item exhibitions in the informal organization is urged by the advertisers to comprehend their clients’ fulfilment and additionally to know whether any trap is seen by the client. This will assist the maker with modifying/enhance the item likewise. The more general society connection the advertiser had with their clients will reflect in enhanced consumer loyalty, when clients audits were certain at that point rehash deals and new deals will extend exponentially. Presently, the general population in littler towns in India can approach purchase quality items and administrations like what individuals in the bigger urban communities approach through web based showcasing. It is evaluated around 60% of online customers would originate from past the main eight vast urban areas1. After the passage of JIO web supplier, rivalry turned out to be more increased and now clients can get to an enormous measure of information in reasonable expense. This expansion in web infiltration has extended the potential client pool and for the most part among Gen Ys2. Additionally, their simple winning limit offered opportunity to purchase their everyday necessities all alone form and satisfy their fantasies. Presently, they feel exceptionally advantageous to shop on the web, since it liberates them from specifically visiting to the store and uses their valuable time in some other fascinating occupations. It is the obligation of the advertisers to give the important item data to these surfers and have balanced contact to build open connection with them to support their business change proportion.

Keywords

Online Marketing, Targeted Customer, Customer Satisfaction, Customer Relationship.

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Joy Thomas ¹, S. Rabiyathul Basariya ²

Affiliations
1 Department of Management Studies, Bharath Institute of Higher Education and Research, Chennai, IN
2 Department of Commerce and Business Administration, Bharath, Institute of Higher Education and Research, Chennai, IN

Abstract

Financial statement analysis consists of applying analytical tools and techniques to money statements in an endeavor to quantify the in operation and money conditions of a firm. The stress of the analysis changes relying upon one’s relationship with the corporate. A analyst extending a short, unsecured loan to an organization can examine the firm’s income and also the liquidity of the company’s assets. A stock capitalist, on the opposite hand, is primarily searching for future growth in income and earnings. Investors generally examine variables which may considerably impact a firm’s money structure, sales, earnings production, and dividend policy.

Keywords

Ratio Analysis, Finance Operating Performance, Asset Management, Profitability Ratio.

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