Influence of Tobacco Marketing in Adolescents

Vulnerable adolescents are captivated by the sale-oriented advertisements into tobacco consumption. Prone to mislead and misguide they are under the deceptive marketing strategies and advertisements made by the tobacco industry. This has been reviewed for prevention of tobacco use and its eradication from the society. Electronic database was searched for the aforementioned literature using Medline, PubMed, EBSCO, Google Scholar. The aim of the study is to analyze the effects of deceptive marketing and advertisements on adolescents. Out of the 19 articles searched, 10 fulfilled the criteria and were included for research and review. In spite of the claim made by tobacco industry, the study shows it targets non-smoking youths especially teens. Proper check on deceptive indirect advertising should be taken into consideration. Banning of billboard, outlet advertisements of tobacco. Sponsorships by tobacco industry must be limited. Counter advertisements would prove to be beneficiary for the cause. Enforcement of presiding laws and policies checking on the liberty of tobacco industry is required.