| Issue | Title | |
| Vol 44, No 9 (2014) | An Empirical Study of Attitude Toward Cause Related Marketing Programs Among Young Indian Consumers | Abstract |
| Chandan Thakur | ||
| Vol 37, No 7 (2007) | An Empirical Study of Compatibility of Advertising Channels and Product Categories | Abstract |
| Karunesh Saxena, Pramod Paliwal, Pooja Tripathi | ||
| Vol 42, No 4 (2012) | An Empirical Study of Goan Students' Behaviour towards Advertisements | Abstract |
| Juao C. Costa | ||
| Vol 41, No 8 (2011) | An Empirical Study of Online Social Influence Marketing with Reference to Customer's Product Purchase Decision and Product Recommendation | Abstract |
| Monika Sharma, Deepshika Kalra | ||
| Vol 47, No 2 (2017) | An Empirical Study on Consumer Trust in Online Shopping in Punjab | Abstract |
| Anand Thakur, Shabnam, Rupinderdeep Kaur | ||
| Vol 42, No 8 (2012) | An Empirical Study on Critical Success Factors of Six Sigma with Special Reference to the Banking Sector | Abstract |
| Harsh Dwivedi, Renu Pareek | ||
| Vol 44, No 2 (2014) | An Empirical Study on Political Communication in the Digital Age | Abstract |
| Vadiraj Jagannatharao Santekellur, A. P. Hosamani, Anand Singh | ||
| Vol 41, No 1 (2011) | An Empirical Study on Sales Promotion of Dabur India Limited in Indian Rural Market | Abstract |
| Garima Malik | ||
| Vol 37, No 1 (2007) | An Empirical Study on Shampoo Consumption | Abstract |
| A. Vinayagamoorthy | ||
| Vol 35, No 10 (2005) | An Empirical Study to Determine the Perceptual Positioning of ten well Known Toothpaste Brands | Abstract |
| A.P. Ganguly | ||
| Vol 41, No 2 (2011) | An Empirical Study to Find the Gaps in Call Coverage and its Impact on Sales Performance | Abstract |
| Sunil Gupta | ||
| Vol 53, No 1 (2023) | An Empirical Study to Identify Consumer Brand Relationships During a Crisis | Abstract |
| Subhajit Bhattacharya, Arunava Dalal, Nirmalya Bandyopadhyay | ||
| Vol 34, No 4 (2004) | An Evaluation of Consumer Awareness in Rural Markets | Abstract |
| Y. Krishna Mohan Naidu | ||
| Vol 38, No 6 (2008) | An Evaluation of Customer Orientation of Indian Public Sector Banks | Abstract |
| S.S. Hugar, Nancy H. Vaz | ||
| Vol 37, No 4 (2007) | An Evaluation of Television Advertisements of Masala Powder in Pollachi (Tamil Nadu) | Abstract |
| R. Renjith Kumar | ||
| Vol 46, No 11 (2016) | An Examination of the Relationship Between Service Quality and Patients’ Satisfaction in the Hospital Industry | Abstract |
| V. Krishnamoorthy, P. Karthikeyan, N. Prakash | ||
| Vol 43, No 9 (2013) | An Exploratory Study of Ethical Perspectives of Celebrity Endorsements | Abstract |
| T. Joel Gnanapragash, P. C. Sekar | ||
| Vol 49, No 2 (2019) | An Exploratory Study of Positioning of Cement Brands in Rajasthan | Abstract |
| S. Shyam Prasad, Vishwajeet Singh Rathore, Aslam Ahmed Kathawala | ||
| Vol 51, No 12 (2021) | An Exploratory Study on Olfactory Cues in Retail Stores | Abstract |
| Akshat Aditya Rao, Bharti Jain | ||
| Vol 38, No 10 (2008) | An Exploratory Study on Usage and Impact of Information Technology on the SMES Performance of Jammu Region | Abstract |
| Hardeep Chahal, Ruchi Kohli | ||
| Vol 36, No 4 (2006) | An Integrated Approach to Value Added Tax in the Emerging Economic Scenario | Abstract |
| Kulbhushan Chandel, S. S. Narta, Sudhanshu Sood | ||
| Vol 34, No 2 (2004) | An Introspection of Consumer Movement in India | Abstract |
| S. B. Sadar, T. U. Fulzele | ||
| Vol 39, No 9 (2009) | An Investigation of Customer Awareness with Reference to Green Marketing of Automobiles:An Empirical Study Conducted at Indore, Madhya Pradesh | Abstract |
| Girish Thakar, Nitin M. Joshi, A. K. Chitale | ||
| Vol 36, No 10 (2006) | An Investigation on Differences in the Earnings through Alternative Marketing Channels: A Study on Rice Farmers in Jessore District of Bangladesh | Abstract |
| Shaikh Moksadur Rahman | ||
| Vol 35, No 5 (2005) | An Objective Study of Customer Behaviour in BPL Mobile Cellular Ltd | Abstract |
| K. Francis Sudhakar, Lydia Nutan | ||
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