| Issue | Title | |
| Vol 42, No 6 (2012) | A Study on the Effectiveness of Internet Advertisements | Abstract |
| Vinita Srivastava, Sanjeev Kumar Mishra | ||
| Vol 36, No 8 (2006) | A Study on the Effectiveness of the Advertising Techniques Used in the Personal Care Segment of Women Consumers | Abstract |
| G. Kavitha | ||
| Vol 41, No 11 (2011) | A Study on the Factors Influencing the Insurance Coverage of the Girl Child in India: An Empirical Study | Abstract |
| Bernadette D'Silva, Stephen D'Silva, Roshni Subodhkumar Bhuptani | ||
| Vol 35, No 6 (2005) | A Study on the Functional Problems Faced by the Handloom Cooperative Societies in Tamil Nadu | Abstract |
| F. R. Alexander Pravin Durai | ||
| Vol 44, No 7 (2014) | A Study on the Impact of Infrastructure Elements on Aspiring Home Buyers in the National Capital Region | Abstract |
| Rashi Mittal, Ananta Singh R. | ||
| Vol 38, No 1 (2008) | A Study on the Impact of Socio- Economic and Geographical Factors on Students Pursuing Professional Courses (in the Institutes of Dehradun Region) | Abstract |
| S. R. Sharma, Prakash Tiwari, Hemraj Verma | ||
| Vol 53, No 6 (2023) | A Study on the Perception of Selected Ethnic Communities Toward Communication Media : An Empirical Study | Abstract |
| Pankaj Kumar Sharma, Shazeed Ahmed | ||
| Vol 34, No 1 (2004) | A Study on Thrift and Credit Utilization Pattern of "Self Help Group"(SHG) in Lakshmi Vilas Bank Suriyampalayam Branch, Erode | Abstract |
| V.S Ganesamurthy, M.K Radha Krishnan, S. Bhuvaneswari, A. Ganesan | ||
| Vol 38, No 11 (2008) | A Study on Tourism Awareness and Satisfaction in Tamil Nadu with Special Reference to Mamallapuram | Abstract |
| A. Ramachandran, G.B. Karthikeyan, N. Kavitha | ||
| Vol 52, No 2 (2022) | A Study on Travelers’ Motivation to Provide Online Reviews | Abstract |
| Chandan Kumar Thakur, T. Sai Vijay, Tapas Kumar Chatterjee | ||
| Vol 39, No 11 (2009) | A Study on Two-wheelers in the Indian Rural Market | Abstract |
| G. V. Venela | ||
| Vol 38, No 2 (2008) | A Study on Used Goods Market (UGM) | Abstract |
| M. Venkateshwarlu, N. Srinivas | ||
| Vol 50, No 5-7 (2020) | A Study to Identify and Profile Consumer Segments in the Mobile Telecommunication Services Market | Abstract |
| Md. Shahnawaz Abdin | ||
| Vol 35, No 6 (2005) | A Survey of Baby Food in Urban Area | Abstract |
| C. S. Dalvi | ||
| Vol 44, No 11 (2014) | A Sustainable Marketing Strategy Based on Customer Satisfaction: The Case of Dongbu Insurance in South Korea | Abstract |
| Sunhee Kang, Bohyeon Kang | ||
| Vol 53, No 8 (2023) | A Systematic Literature Review of Quasi-Experimental Studies on Consumer Behavior in the Sustainability Domain | Abstract |
| Yogesh Mahajan, Natashaa Kaul, Sanjay Sharma | ||
| Vol 38, No 12 (2008) | A Vision of Tourism Sector in India | Abstract |
| Jelsy Joseph, B. Adalarasu | ||
| Vol 52, No 9 (2022) | Acceptance of Mobile Apps among Bottom of Pyramid Customers of Urban Areas | Abstract |
| Pooja Sehgal Tabeck, Anurupa B. Singh | ||
| Vol 40, No 6 (2010) | Acuity of In-Store Cooked Food Retailing (An Exploratory Study on Consumer Behavior on In-store Prepared Food) | Abstract |
| Paul T. Mburu, Koketso Paulos | ||
| Vol 38, No 1 (2008) | Ad Avoidance in Hair Care Market: Reiteration of Need for Consumer Justice | Abstract |
| Sandip Anand | ||
| Vol 38, No 2 (2008) | Adding Value to Customer Relationships through Corporate Blogs | Abstract |
| Vandana Ahuja | ||
| Vol 53, No 3 (2023) | Adoption of AI in the Banking Industry : A Case Study on Indian Banks | Abstract |
| Subhajit Pahari, Aruna Polisetty, Soma Sharma, Rimjhim Jha, Debarun Chakraborty | ||
| Vol 40, No 12 (2010) | Adoption of Bt Cotton and its Impact - A Case Study of Haveri District, Karnataka | Abstract |
| C. S. Yatnalli | ||
| Vol 36, No 5 (2006) | Adverse Effects of Body-Image Advertising on Women | Abstract |
| Harbhajan Bansal, Ajay Dhaka | ||
| Vol 48, No 6 (2018) | Advertisement vs Societal Based Marketing Communication : An Empirical Analytic Comparison vis-a-vis Profit Contribution | Abstract |
| Sujata Banerjee, Kaushik Mandal | ||
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