| Issue | Title | |
| Vol 53, No 1 (2023) | A Gender-Based Comparative Evaluation of O2O Food Delivery Characteristics : A Requirements Prioritization Approach | Abstract |
| Vaibhav Agarwal, Rajendra Sahu, Ashutosh Pandey | ||
| Vol 39, No 1 (2009) | A New Inventory Model for Maintenance Organizations | Abstract |
| N. V. Ramana Murthy | ||
| Vol 42, No 7 (2012) | A New Marketing Paradigm-Social Media or Web 2.0: An Empirical Analysis to Study the Awareness, Key Deliverables, Engagement and Usage of Social Media by Small and Medium Enterprises in Delhi | Abstract |
| Monika Sharma | ||
| Vol 37, No 6 (2007) | A Paradigm Shift in Brand Communication: Accentuating the Perception of the Youth of Gujarat Regarding Product Placement in Hindi Movies | Abstract |
| Mitesh M. Jayswal, Priti Salvi | ||
| Vol 34, No 6 (2004) | A Peep into the Mindset of the Consumer: A Study on Men's Personal Care Products | Abstract |
| Ashish Kumar Srivastava, A. Sengupta | ||
| Vol 51, No 3 (2021) | A Qualitative Inquiry on Information Search Behaviour for Services In India | Abstract |
| Anuradha Malik, Hamendra K. Dangi | ||
| Vol 39, No 12 (2009) | A Qualitative Study on Branding of Steel Products in India | Abstract |
| Shailendra Dasari | ||
| Vol 51, No 2 (2021) | A Research Note : More to Ponder on the Perspectives of Sustainability of Tourism Destinations | Abstract |
| Sabari Shankar R. | ||
| Vol 48, No 3 (2018) | A Research on a Comparative Study of Some Brand Switching Models in Marketing | Abstract |
| Rashmita Saran, R. J. R. Swamy | ||
| Vol 49, No 11 (2019) | A Review of Consumer Adoption of Rooftop Solar PV in India and Effective Frameworks | Abstract |
| Amitabh Satapathy, Arvind Kumar Jain, Sunil Barthwal | ||
| Vol 43, No 11 (2013) | A Review of Contemporary Retail Formats in Emerging India | Abstract |
| Rituparna Basu | ||
| Vol 43, No 3 (2013) | A Review on Sproles & Kendall's Consumer Style Inventory (CSI) for Analyzing Decision Making Styles of Consumers | Abstract |
| Ruby Jain, Arti Sharma | ||
| Vol 40, No 8 (2010) | A Select Study of Consumer Purchase Behavior of Organic Food in Delhi NCR Region | Abstract |
| Somnath Chakrabarti | ||
| Vol 52, No 4 (2022) | A Short Communication : Monograph on Impulse Buying During the COVID-19 Pandemic | Abstract |
| Shaon Sen | ||
| Vol 37, No 9 (2007) | A Study About the Optimum Capacity for Brick Industry in Kanyakumari District | Abstract |
| M. Wilson, C. Mallika Devi | ||
| Vol 34, No 3 (2004) | A Study about the Performance of Tuticorin Port Trust | Abstract |
| M. Wilson | ||
| Vol 45, No 7 (2015) | A Study and Assessment of Selected Elements of the Visual Aspects of Collectible Chocolate Packaging with the Use of the Eye - Tracking Method | Abstract |
| Agnieszka Sylwia Cholewa-Wójcik, Jarosław Świda | ||
| Vol 38, No 2 (2008) | A Study in Vendor Development Micro & Small Enterprises Supplies to PSUs in Hyderabad and Visakhapatnam | Abstract |
| K. R. Rajeshwari | ||
| Vol 43, No 5 (2013) | A Study of Brand Preference and Consumption Pattern of Beer in Bareilly | Abstract |
| Manish Gupta | ||
| Vol 44, No 1 (2014) | A Study of Channel Member Satisfaction and Ensuing Commitment in International and Domestic Pharmaceutical Distribution Channels | Abstract |
| Reeva Paul | ||
| Vol 42, No 1 (2012) | A Study of Consumer Perception on the Use of E-Technology in the Retail Banking Sector: A Comparative Study of Public Sector and Private Sector Banks | Abstract |
| Aashish Shashikant Jani | ||
| Vol 39, No 9 (2009) | A Study of Consumer's Buying Pattern of Cosmetic Products in South Haryana | Abstract |
| Neeraj Kaushik, Deepak Gupta | ||
| Vol 48, No 5 (2018) | A Study of Consumers' Attitude Towards Online Private Label Brands Using the Tri - Component Model | Abstract |
| Ruchita Pangriya, M. Rupesh Kumar | ||
| Vol 42, No 8 (2012) | A Study of Customer Preferences for Milk and Milk Products | Abstract |
| Deepa Ingavale, H. M. Thakar | ||
| Vol 43, No 5 (2013) | A Study of Demographic Variables Affecting Consumer Buying Behaviour with Reference to Synthetic Detergents | Abstract |
| Sebabrata Chatterjee | ||
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