Browse Title Index


 
Issue Title
 
Vol 40, No 5 (2010) 3 Idiots: Exploring Innovative Marketing Abstract
Nidhi Upadhyay
 
Vol 38, No 5 (2008) 80/20 Rule : How to Use it for Effective Business Abstract
T. Anitha, Nooney Lenin Kumar
 
Vol 35, No 2 (2005) A Case of Emotional Decision Making [EDM] Abstract
T. Bina
 
Vol 42, No 1 (2012) A Case on Kingfisher-Air Deccan Merger: The Marriage of Convenience Abstract
Subrabhi Goyal, Prantik Ray
 
Vol 41, No 5 (2011) A Case Study on Consumers' Buying Behaviour and Brand Loyalty with Regard to Processed Liquid Packed Milk in Guwahati, Assam Abstract
Brajesh Kumar, Mintu Gogoi
 
Vol 39, No 1 (2009) A Cognitive 'Just' Brand Model: How Sustainable is It? Abstract
Sandip Anand
 
Vol 38, No 3 (2008) A Comparative Study of Tractors with Special Reference to Sonalika Tractor Abstract
Uday Singh Rajput, Mohit Tyagi
 
Vol 36, No 6 (2006) A Comparative Study on Factors Influencing Housing Loan Borrowers of Public and Private Sector Banks in Uthamapalayam Taluk Abstract
S. Hasanbanu, U. Jeya Shree
 
Vol 41, No 4 (2011) A Comparative Study on Foreign Direct Investment (FDI) in Retail: A Boon or a Bane? Abstract
Debashish Sengupta, Ray Titus
 
Vol 39, No 8 (2009) A Comparative Study on the Perception Level of the Services Offered by LIC and ICICI Prudential Abstract
P.A. Keerthi, R. Vijayalakshmi
 
Vol 40, No 11 (2010) A Critical Review of Gender Differences in Online Shopping Abstract
Prashant D. Amin, Bijal Amin
 
Vol 38, No 2 (2008) A Dealer Centric Analysis of Competitive Marketing Strategies of Cement Companies in India Abstract
Amit Gautam
 
Vol 34, No 7 (2004) A Feasibility Study on Brand Extension with Reference to Arun (Hatsun Agro Products Ltd.) Abstract
C. Madhavi, C. Samudhra Rajakumar
 
Vol 41, No 2 (2011) A Framework for Understanding Consumer Perceived Characteristics of Internet Banking as Predicators of its Adoption Abstract
C. Prema
 
Vol 39, No 1 (2009) A New Inventory Model for Maintenance Organizations Abstract
N.V. Ramana Murthy
 
Vol 42, No 7 (2012) A New Marketing Paradigm-Social Media or Web 2.0: An Empirical Analysis to Study the Awareness, Key Deliverables, Engagement and Usage of Social Media by Small and Medium Enterprises in Delhi Abstract
Monika Sharma
 
Vol 37, No 6 (2007) A Paradigm Shift in Brand Communication: Accentuating the Perception of the Youth of Gujarat Regarding Product Placement in Hindi Movies Abstract
Mitesh M. Jayswal, Priti Salvi
 
Vol 34, No 6 (2004) A Peep into the Mindset of the Consumer: A Study on Men's Personal Care Products Abstract
Ashish Kumar Srivastava, A. Sengupta
 
Vol 39, No 12 (2009) A Qualitative Study on Branding of Steel Products in India Abstract
Shailendra Dasari
 
Vol 43, No 3 (2013) A Review on Sproles & Kendall's Consumer Style Inventory (CSI) for Analyzing Decision Making Styles of Consumers Abstract
Ruby Jain, Arti Sharma
 
Vol 40, No 8 (2010) A Select Study of Consumer Purchase Behavior of Organic Food in Delhi NCR Region Abstract
Somnath Chakrabarti
 
Vol 37, No 9 (2007) A Study About the Optimum Capacity for Brick Industry in Kanyakumari District Abstract
M. Wilson, C. Mallika Devi
 
Vol 34, No 3 (2004) A Study about the Performance of Tuticorin Port Trust Abstract
M. Wilson
 
Vol 38, No 2 (2008) A Study in Vendor Development Micro & Small Enterprises Supplies to PSUs in Hyderabad and Visakhapatnam Abstract
K. R. Rajeshwari
 
Vol 43, No 5 (2013) A Study of Brand Preference and Consumption Pattern of Beer in Bareilly Abstract
Manish Gupta
 
Vol 42, No 1 (2012) A Study of Consumer Perception on the Use of E-Technology in the Retail Banking Sector: A Comparative Study of Public Sector and Private Sector Banks Abstract
Aashish Shashikant Jani
 
Vol 39, No 9 (2009) A Study of Consumer's Buying Pattern of Cosmetic Products in South Haryana Abstract
Neeraj Kaushik, Deepak Gupta
 
Vol 42, No 8 (2012) A Study of Customer Preferences for Milk and Milk Products Abstract
Deepa Ingavale, H.M. Thakar
 
Vol 43, No 5 (2013) A Study of Demographic Variables Affecting Consumer Buying Behaviour with Reference to Synthetic Detergents Abstract
Sebabrata Chatterjee
 
Vol 41, No 4 (2011) A Study of Emerging Trends & Challenges in Paints & Coatings Industry in India Abstract
Devang Desai
 
Vol 40, No 2 (2010) A Study of Emerging Trends and Challenges in Air-Conditioning Industry in India Abstract
Kedar Shukla, Amol Raut
 
Vol 38, No 2 (2008) A Study of Liked/Disliked Television Commercials in India Abstract
Kim Shyan Fam, David S. Waller
 
Vol 38, No 4 (2008) A Study of Mobile Phone Usage Among The Post Graduate Students Abstract
Mayank Vinodbhai Bhatt
 
Vol 35, No 12 (2005) A Study of Passenger Amenities in Indian Railways with Reference to Vijayawada Division Abstract
V. Vijay Durga Prasad
 
Vol 40, No 9 (2010) A Study of Physician Behaviour and Preference towards Marketing Services Offered by Pharmaceutical Industry to Influence Physician's Perception Behaviour Abstract
Shubhendra S. Parihar
 
Vol 35, No 5 (2005) A Study of Preferences of Consumer Packs for Toffees/candies Abstract
G. Harnath, S. E. V. Subrahmanyam
 
Vol 40, No 8 (2010) A Study of Problems and Prospects of Sericulture in Shivamogga District, Karnataka Abstract
K. S. Sarala, K. N. Aravinda
 
Vol 41, No 9 (2011) A Study of Service Quality and Customer Satisfaction across Various Service Providers in the Telecom Sector Abstract
Sandhya Joshi
 
Vol 37, No 5 (2007) A Study of the Insurance Perspective in Uthamapalayam Taluk Abstract
S. Hasanbanu, P. S. Nagajothi
 
Vol 41, No 12 (2011) A Study of the Marketing Problems of Mango Growers (Using Factor Analysis) in Madurai District, Tamil Nadu Abstract
P. Anandaraj, V. Chinniah
 
Vol 40, No 10 (2010) A Study of the Ornamental Fish Breeders in India for Analysing the Constraints in Enhancing Production Abstract
Mini Sekharan, Soumya Subhra De
 
Vol 40, No 7 (2010) A Study of the Relationship between Consumer Credit and Lifestyle Demographics of Consumers of Bangladesh Abstract
Ataur Rahman
 
Vol 42, No 6 (2012) A Study of the Role & effectiveness of Celebrities in Advertisements Abstract
Virendra Chavda
 
Vol 37, No 6 (2007) A Study of Tubeless Tyres with Special Reference to Passenger Car Radial Tyres Abstract
Renu Verma
 
Vol 39, No 6 (2009) A Study on Agribusiness Management in Karnataka: A Case Analysis of Dry Chilies and its Products Abstract
K. Shivashankar, Basavaraj Banakar
 
Vol 41, No 2 (2011) A Study on Banking Service Quality in Nagapattinam District, Tamil Nadu Abstract
A. Ananth, A. Arulraj
 
Vol 36, No 1 (2006) A Study on Brand Consciousness Among Children and its Effect on Family Buying Behaviour in Bangalore City Abstract
Nithila Vincent
 
Vol 40, No 12 (2010) A Study on Brand Loyalty about Oats Users with Special Reference to Salem Town, Tamil Nadu Abstract
N. Kanimozhi, A. Jayakumar
 
Vol 37, No 3 (2007) A Study on Brand Preferences of Washing Soaps in Rural Areas Abstract
C. Anandan, M. Prasanna Mohan Raj, S. Madhu
 
Vol 36, No 11 (2006) A Study on Branded Men's Wear Abstract
Ritu Narang
 
Vol 37, No 2 (2007) A Study on Chicken Consumption Pattern and Consumer Preference for Processed Chicken in Coimbatore City Abstract
N. Yesodha Devi, V. S. Kanchana
 
Vol 37, No 9 (2007) A Study on Commercial Efficiency of Tamil Nadu Cooperative Sugar Mills Abstract
S. Ganesan
 
Vol 35, No 3 (2005) A Study on Consumer Behaviour in the Marketing of a Household Appliance in Chennai City of Tamilnadu State Abstract
D. Venkatarama Raju, S. Saravanan
 
Vol 40, No 5 (2010) A Study on Consumer Behaviour of Women with Special Reference to Durable Goods in Coimbatore City, Tamil Nadu Abstract
S. Saravanan
 
Vol 35, No 5 (2005) A Study on Consumer Behaviour towards Cell Phone Users in Thuthookudi City Abstract
V. M. Selvaraj, Ganeshan Malathi
 
Vol 41, No 12 (2011) A Study on Consumer Buying Behaviour of Home Appliances with Reference to LG Products Abstract
M. Nasrin Sulthana, M. Sakthivel Murugan
 
Vol 41, No 6 (2011) A Study on Consumer Perception - A Case Study for Laptops Abstract
P. V. Ranjith, Ela Goyal
 
Vol 41, No 12 (2011) A Study on Consumer Perception about Organized Vs Unorganized Retailers at Kanchipuram, Tamil Nadu Abstract
V. Ramanathan, K. Hari
 
Vol 42, No 12 (2012) A Study on Consumer Perception with Reference to Third Party Administrators (TPAs) Abstract
Sandip Sane, Niharika Singh
 
Vol 38, No 2 (2008) A Study on Consumer Preference and Satisfaction in Uzhavar Sandai at Namakkal District Abstract
N. Panchanathan, S. Senthilkumar, R. Mathivannan
 
Vol 38, No 4 (2008) A Study on Consumer Trust, Value and Loyalty in Relational Exchanges Abstract
N. Balasubramanian, K. Sathyanarayan
 
Vol 40, No 10 (2010) A Study on Consumers' Perceived Value and Satisfaction with Insecticides Used in Paddy in Jorhat District of Assam Abstract
Deepak Bhagat, B. K. Barooah
 
Vol 35, No 9 (2005) A Study on Cotton Seeds in Rural Market with Reference to Nalgonda District (A.P.) Abstract
M. Venkat Ramana Reddy
 
Vol 40, No 4 (2010) A Study on Credit Card Holders' Expectations and Preferences towards Selected Banks in Coimbatore City, Tamil Nadu Abstract
A. Kumaresan, I. Chitrakala, K. Gowtham
 
Vol 39, No 10 (2009) A Study on Customer Preference and Satisfaction towards Restaurants in Coimbatore City Abstract
N. Yesodha Devi, V. S. Kanchana
 
Vol 39, No 11 (2009) A Study on Customer Service of a Government Venture in the Present Scenario Abstract
Amit Kr. Chakrabarty
 
Vol 42, No 2 (2012) A Study on Customer's Satisfaction towards Service Quality of Organized Retail Stores in Haryana Abstract
Manju Malik
 
Vol 34, No 1 (2004) A Study on Customers Awareness towards New Insurance Companies Abstract
N. Raman, C. Gayathri
 
Vol 40, No 11 (2010) A Study on Customers' Attitude towards Online Shopping - An Indian Perspective Abstract
Neelotpaul Banerjee, Anindya Dutta, Tanmoy Dasgupta
 
Vol 41, No 10 (2011) A Study on Customers' Brand Preference of Selective Household Brands at Dindigul, Tamil Nadu Abstract
P. S. Venkateswaran, N. Ananthi, K. Binith Muthukrishnan
 
Vol 37, No 9 (2007) A Study on Customers' Expectations Towards Share Brokers Abstract
R. Ganapathi, T. Ramasamy
 
Vol 42, No 8 (2012) A Study on Customers' Satisfaction with and Preference of Colour T.V. Brands with Reference to Silchar, Assam Abstract
D.K. Pandiya, Brajesh Kumar, Rajashree Bhattacharjee
 
Vol 42, No 3 (2012) A Study on Distribution Strategies of Steel Manufacturers in India Abstract
Shailendra Dasari
 
Vol 38, No 7 (2008) A Study on Export Performance of Dry Chillies and its Products from India Abstract
K. Shivashankar, Basavaraj Banakar
 
Vol 34, No 12 (2004) A Study on Farmers Preference and Market Promotion Activities with Reference to Rice Herbicides Abstract
K. Sivakumar, S.D. Sivakumar
 
Vol 39, No 3 (2009) A Study on Job Satisfaction of Woman Workers in Fireworks Industries in Tamil Nadu Abstract
M. Ketharaj, M. Selvakumar
 
Vol 40, No 10 (2010) A Study on Market Segmentation, Target Marketing and Product Positioning Strategy for Medical Tourism in Bangalore Abstract
Akhila R. Udupa, G. Kotreshwar
 
Vol 38, No 11 (2008) A Study on Marketing of Broilers with Reference to Retailers in Coimbatore City Abstract
N. Yesodha Devi, V.S. Kanchana, S. Sujatha
 
Vol 42, No 10 (2012) A Study on Online Discount Couponing Industry in India Abstract
Samik Shome, Aindrila Roy
 
Vol 38, No 8 (2008) A Study on Policy Holder's Expectation and Preference towards Selected Private Life Insurance Companies in Karur District Abstract
N. Panchanatham, S. Jhansi, S.Senthil Kumar, A. Mani
 
Vol 43, No 6 (2013) A Study on Post Purchase Behaviour with Special Reference to Mahindra Two Wheelers Abstract
R. Anitha, V. Kanimozhi
 
Vol 34, No 12 (2004) A Study on Retail Banking Strategies in Private Sector Banks with Special Reference to Hdfc Bank and ICICI Bank Ltd Abstract
R. Amuthan
 
Vol 37, No 7 (2007) A Study on Retail Store Service Quality Dimensions in Select Retail Stores of Chennai City Abstract
R. Tamilarasan
 
Vol 36, No 9 (2006) A Study on Retailer and Customer Attitude Towards P & G Detergent Powder in Coimbatore City Abstract
P. Thirumoorthi, P. Karthikeyan
 
Vol 40, No 3 (2010) A Study on Rural Insurance Policyholders' Satisfaction in Dindigul, Tamil Nadu Abstract
A. Venkatachalam, M. Sivakumar
 
Vol 41, No 7 (2011) A Study on Satisfaction Level of Betel Leaf Farmers in Tamil Nadu with Reference to Karur District Abstract
N. Kathirvel
 
Vol 39, No 2 (2009) A Study on Satisfaction Level of Farmers towards Production and Marketing of Agricultural Products Abstract
N. Kathirvel
 
Vol 38, No 5 (2008) A Study on Socio Economic Background and Status of Women Entrepreneurs in Small Scale Industries Abstract
S. Mathivannan, M. Selvakumar
 
Vol 40, No 9 (2010) A Study on Socio-Economic Background of Entrepreneurs in Small Scale Industries Abstract
G. V. Jagapathi Rao
 
Vol 35, No 6 (2005) A Study on the Client Perceptions of Services Offered by SBI Factors (coimbatore) Abstract
V. Srividya
 
Vol 36, No 11 (2006) A Study on the Distribution of One Way Packs of Hindustan Coca Cola Beverages in Vijayawada City Abstract
Ayatham Prasad
 
Vol 34, No 8 (2004) A Study on the Effect of Personality on Advertisement Preference and Consumer Behaviour of Working and Non-working Women Abstract
Nilofer
 
Vol 42, No 6 (2012) A Study on the Effectiveness of Internet Advertisements Abstract
Vinita Srivastava, Sanjeev Kumar Mishra
 
Vol 36, No 8 (2006) A Study on the Effectiveness of the Advertising Techniques Used in the Personal Care Segment of Women Consumers Abstract
G. Kavitha
 
Vol 41, No 11 (2011) A Study on the Factors Influencing the Insurance Coverage of the Girl Child in India: An Empirical Study Abstract
Bernadette D' Silva, Stephen D' Silva, Roshni Subodhkumar Bhuptani
 
Vol 35, No 6 (2005) A Study on the Functional Problems Faced by the Handloom Cooperative Societies in Tamil Nadu Abstract
F. R. Alexander Pravin Durai
 
Vol 38, No 1 (2008) A Study on the Impact of Socio- Economic and Geographical Factors on Students Pursuing Professional Courses (in the Institutes of Dehradun Region) Abstract
S. R. Sharma, Prakash Tiwari, Hemraj Verma
 
Vol 34, No 1 (2004) A Study on Thrift and Credit Utilization Pattern of "Self Help Group"(SHG) in Lakshmi Vilas Bank Suriyampalayam Branch, Erode Abstract
V.S Ganesamurthy, M.K Radha Krishnan, S. Bhuvaneswari, A. Ganesan
 
Vol 38, No 11 (2008) A Study on Tourism Awareness and Satisfaction in Tamil Nadu with Special Reference to Mamallapuram Abstract
A. Ramachandran, G.B. Karthikeyan, N. Kavitha
 
Vol 39, No 11 (2009) A Study on Two-wheelers in the Indian Rural Market Abstract
G. V. Venela
 
Vol 38, No 2 (2008) A Study on Used Goods Market (UGM) Abstract
M. Venkateshwarlu, N. Srinivas
 
Vol 35, No 6 (2005) A Survey of Baby Food in Urban Area Abstract
C. S. Dalvi
 
Vol 38, No 12 (2008) A Vision of Tourism Sector in India Abstract
Jelsy Joseph, B. Adalarasu
 
Vol 40, No 6 (2010) Acuity of In-Store Cooked Food Retailing (An Exploratory Study on Consumer Behavior on In-store Prepared Food) Abstract
Paul T. Mburu, Koketso Paulos
 
Vol 38, No 1 (2008) Ad Avoidance in Hair Care Market: Reiteration of Need for Consumer Justice Abstract
Sandip Anand
 
Vol 38, No 2 (2008) Adding Value to Customer Relationships through Corporate Blogs Abstract
Vandana Ahuja
 
Vol 40, No 12 (2010) Adoption of Bt Cotton and its Impact - A Case Study of Haveri District, Karnataka Abstract
C. S. Yatnalli
 
Vol 36, No 5 (2006) Adverse Effects of Body-Image Advertising on Women Abstract
Harbhajan Bansal, Ajay Dhaka
 
Vol 35, No 7 (2005) Advertising Effectiveness through Message Strategies- A Case Study of Airtel Abstract
Urvashi Makkar
 
Vol 39, No 11 (2009) Advertising in Multiplexes: Brand Theatre Abstract
Shashi Singhal
 
1 - 110 of 839 Items 1 2 3 4 5 6 7 8 Next Last