From the Editor's Desk

From the Editor's Desk

 
Dear Readers,

I bring to you the March 13 issue of Indian Journal of Marketing. I am sure that like its predecessors, this issue will also deliver a basket full of cognitive inputs to our proficient readers. The current issue has six research papers contributed by excellent authors, who have touched upon interesting developments and applications pertaining to diverse areas of Marketing.

Readers would be happy to know that in addition to the Index Copernicus Impact Value (the Index Copernicus Value, which is based on a 10-point scale, assigned a value of 5.09 to Indian Journal of Marketing, Indian Journal of Finance and Prabandhan: Indian Journal of Management), we have also received the NAAS Rating for our three titles - Indian Journal of Marketing, Indian Journal of Finance, and Prabandhan: Indian Journal of Management. National Academy of Agricultural Sciences (NAAS, A Govt. of India Institute) is a think tank that rates research journals on the following parameters: Timeliness, Editorial Content, International Diversity in Publications, National Diversity in Publications, Citation Metrics, Editorial Policies, Peer Review Process, Online Processing of Manuscripts, Online Availability of the Journal, Abstracting services in which the Journal is covered, and Paid National and International Subscriptions (Circulation). Indian Journal of Marketing received a rating of 4.3 (out of 10); Indian Journal of Finance received a rating of 3.4 (out of 10) and Prabandhan: Indian Journal of Management received a rating of 4.2 (out of 10). Receiving a rating from a ranking system further cements the position of our titles as such a system provides a multi-parameter analysis of scientific output, research potential and is an evaluation of a Journal's quality.

The Digital Edition of Indian Journal of Marketing, Indian Journal of Finance and Prabandhan: Indian Journal of Management was launched with the aim of maximizing the impact of our publications as increased accessibility greatly improves research dissemination, and optimizes readership, citation and submission. The Digital Edition of our titles for the year 2012 will be available soon. We fervently hope that the Digital Edition of Indian Journal of Marketing, Indian Journal of Finance and Prabandhan : Indian Journal of Management receives an overwhelming response from our esteemed patrons, and we hope that readers and patrons will enjoy the convenience of electronically accessing our journals. A flowchart detailing the steps to access the Digital Edition is given on Page 63.

Readers' Feedback is always welcome!

With Best Wishes and Season's Greetings,
Priyanka Gilani
Managing Editor
Indian Journal of Marketing, Indian Journal of Finance,
Prabandhan : Indian Journal of Management and
Arthshastra: Indian Journal of Economics & Research
New Delhi