about the Journal

JournalCover         Indian Journal of Marketing

Editor-in-Chief : Mrs.Satya Gilani

ISSN :  0973-8703

Indexed in Scopus
IC Value : 5.09
NAAS Rating : 4.3




INDIAN JOURNAL OF MARKETING (ISSN 0973-9703) is a double blind peer reviewed referred Journal on Marketing, Advertising, and Sales Management, which was started in 1968. The Journal acts as a scholastic platform for developing multidisciplinary perspectives in Marketing. By encouraging research and thinking, it attempts to contribute to a better perception of marketing theories, its framework, resources, structures, systems, processes, and performance of organizations, as its focal point is on research and reflections relevant to academicians and practicing managers. The journal addresses the following topics of Marketing : Advertising; Consumer Behavior; Sales Management; Advertising & Promotion Management; Business Education; Business Information Systems (MIS); Business Law; Communication; Direct Marketing; E-Commerce; Global Business; Health Care Administration; Marketing Research; Marketing Theory & Applications; Office Administration/Management; Organizational Development; Public Administration; Retailing; Sales/Selling; Services; Tourism, Hospitality & Leisure; and Industrial Organization. Furthermore, the Journal also provides a fresh approach to understanding the relevance of the said topics in the present context. Being a continuous medium of marketing education, it provides an international forum for the exchange of ideas, principles, and processes concerning the application of diverse topics of marketing to academicians, students, researchers, corporate and academic librarians, industry experts, business managers, consultants, policy makers, and practitioners of Marketing in India and abroad. Indian Journal of Marketing is the oldest journal of Marketing in India, subscribed by top B-Schools, undergraduate and post-graduate colleges, and universities in India and abroad.

Some of our subscribers are :

Indian Institute of Management


Indian Institute of Management


Xavier School of Management (XLRI)


S.P.Jain Institute of Management & Research


Indian School of Mines


Management Development Institute


Indian Institute of Technology

Kanpur,Uttar Pradesh

Indian Institute of Technology


Indian Institute of Technology

Chennai,Tamil Nadu

Indian Institute of Technology


Xavier Institute of Management


Albertian Institute of Management


Delhi School of Economics,University of Delhi


Institute of Management Technology


Institute of Rural Management


Appliance Division,Godrej & Boyce Mfg. Co.Limited


All India Management Association

New Delhi

NTL Dairy Development Board


ZBW Deutsche ZentralBib.FUER