Vol 43, No 10 (2013)

Table of Contents

Vol 43, No 10 (2013)

Articles

Global Marketing Systems in the Dairy Sector: A Comparison of Selected Countries
A. V. Manjunatha, M. K. Gana Shruthy, V. A. Ramachandra
 Vol 43, No 10 (2013), Pagination: 5-15
ABSTRACT | Abstract Views: 634  | 
Understanding Consumer Purchase Intention towards Biodegradable Footwear: A Study
P. Kishore Kumar, Byram Anand
 Vol 43, No 10 (2013), Pagination: 16-24
ABSTRACT | Abstract Views: 1008  | 
Green Marketing: Initiatives in the Indian Context
Rambalak Yadav, Govind Swaroop Pathak
 Vol 43, No 10 (2013), Pagination: 25-32
ABSTRACT | Abstract Views: 1567  | 
Customer Price Sensitivity as a Basis for Moderation in Satisfaction among Mobile Customers
G. Rejikumar
 Vol 43, No 10 (2013), Pagination: 33-46
ABSTRACT | Abstract Views: 815  | 
Revival of Public Service Advertising through Unconventional Mediums
Sugandha Gaur
 Vol 43, No 10 (2013), Pagination: 47-56
ABSTRACT | Abstract Views: 522  |