Vol 43, No 9 (2013)

Table of Contents

Vol 43, No 9 (2013)

Articles

An Exploratory Study of Ethical Perspectives of Celebrity Endorsements
T. Joel Gnanapragash, P. C. Sekar
 Vol 43, No 9 (2013), Pagination: 5-13
ABSTRACT | Abstract Views: 309  | 
"Brand India" in Korea: A Case Study and Review of Nation Branding Research
Rahul Anand
 Vol 43, No 9 (2013), Pagination: 14-24
ABSTRACT | Abstract Views: 164  | 
Seed Mahotsav Scheme for Increasing the Scope of Indigenous Fish Marketing in West Bengal: Perception and Constraint Analysis
Amitava Ghosh, Rashmi Ambulkar, Arpita Sharma
 Vol 43, No 9 (2013), Pagination: 25-31
ABSTRACT | Abstract Views: 148  | 
Consumers' Perception towards Miraculous Claims of Brands with Aesthetic Appeal
Saurabh, Akhil Mahajan
 Vol 43, No 9 (2013), Pagination: 32-40
ABSTRACT | Abstract Views: 110  | 
An Empirical Investigation of Website Design Characteristics, Consumer Trust, and Intention to Shop Online in Hyderabad
Mohd Layaq Ahamad, Shaikh Mohd Zafar
 Vol 43, No 9 (2013), Pagination: 41-46
ABSTRACT | Abstract Views: 474  | 
Psychological Motivations and Compulsive Buying: A Study of Consumers in Delhi
Shamsher Singh, Preeti Tak
 Vol 43, No 9 (2013), Pagination: 47-56
ABSTRACT | Abstract Views: 110  |