Vol 41, No 12 (2011)

Table of Contents

Vol 41, No 12 (2011)

Open Access Open Access  Restricted Access Subscription Access

Articles

Effectiveness of Media in Mobilizing People towards Social Causes and Campaigns
Ankita Mendiratta, Vinayak Mehta
 Vol 41, No 12 (2011), Pagination: 
ABSTRACT |     Abstract Views: 74  | 
A Study on Consumer Perception about Organized Vs Unorganized Retailers at Kanchipuram, Tamil Nadu
V. Ramanathan, K. Hari
 Vol 41, No 12 (2011), Pagination: 
ABSTRACT |     Abstract Views: 151  | 
A Study of the Marketing Problems of Mango Growers (Using Factor Analysis) in Madurai District, Tamil Nadu
P. Anandaraj, V. Chinniah
 Vol 41, No 12 (2011), Pagination: 
ABSTRACT |     Abstract Views: 107  | 
Information Sharing in Managing Collaborative Relationships: An Analytical and Empirical Investigation
Neetu Andotra, Vipul Chalotra
 Vol 41, No 12 (2011), Pagination: 
ABSTRACT |     Abstract Views: 42  | 
Moments of Truth: An Empirical Analysis of Indian Consumers
Arti Trivedi, Beenu Suri, Saurabh Mishra, Pratika Mishra
 Vol 41, No 12 (2011), Pagination: 
ABSTRACT |     Abstract Views: 68  | 
A Study on Consumer Buying Behaviour of Home Appliances with Reference to LG Products
M. Nasrin Sulthana, M. Sakthivel Murugan
 Vol 41, No 12 (2011), Pagination: 
ABSTRACT |     Abstract Views: 272  |