Vol 41, No 11 (2011)

Table of Contents

Vol 41, No 11 (2011)

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Articles

Apparel Retail Outlet Selection: Influence of Service Levels in Goa
Mathala Juliet Gupta, Chetan V. Hiremath
 Vol 41, No 11 (2011), Pagination: 
ABSTRACT |     Abstract Views: 46  | 
A Study on the Factors Influencing the Insurance Coverage of the Girl Child in India: An Empirical Study
Bernadette D' Silva, Stephen D' Silva, Roshni Subodhkumar Bhuptani
 Vol 41, No 11 (2011), Pagination: 
ABSTRACT |     Abstract Views: 62  | 
Fast Food Purchase Behaviour in Botswana: An Exploratory Study
Rina Makgosa, Nchenesi Mabalane
 Vol 41, No 11 (2011), Pagination: 
ABSTRACT |     Abstract Views: 63  | 
An Empirical Investigation in Delivering Quality Healthcare Services to Patients
Parvez A. Mir
 Vol 41, No 11 (2011), Pagination: 
ABSTRACT |     Abstract Views: 26  | 
Marketing of Tourism Products in Karnataka: Policy Implications
H. Ramakrishna
 Vol 41, No 11 (2011), Pagination: 
ABSTRACT |     Abstract Views: 38  | 
Building Customer Relations through CRM - A Theoretical Framework of Software Services Firms in Bangalore Cluster
V. K. Shruthi, T.S. Devaraja
 Vol 41, No 11 (2011), Pagination: 
ABSTRACT |     Abstract Views: 27  | 
Standardization Vs Adaptation of Marketing Strategy - A Qualitative Study
G. Ramesh
 Vol 41, No 11 (2011), Pagination: 
ABSTRACT |     Abstract Views: 76  |