Vol 41, No 10 (2011)

Table of Contents

Vol 41, No 10 (2011)

Open Access Open Access  Restricted Access Subscription Access

Articles

Consumerism: A Study on the Evolution of the Consumer Movement
M. Rajanikanth
 Vol 41, No 10 (2011), Pagination: 
ABSTRACT |     Abstract Views: 48  | 
A Study on Customers' Brand Preference of Selective Household Brands at Dindigul, Tamil Nadu
P. S. Venkateswaran, N. Ananthi, K. Binith Muthukrishnan
 Vol 41, No 10 (2011), Pagination: 
ABSTRACT |     Abstract Views: 66  | 
Housing Finance - An Analysis of Post Purchase Behaviour of Consumers
M. Vijayakumar, B. Subburaj
 Vol 41, No 10 (2011), Pagination: 
ABSTRACT |     Abstract Views: 77  | 
Supply Chain Management of Perishable Food Products: A Strategy to Achieve Competitive Advantage through Knowledge Management
Nityanand Singh, Prachee Javadekar
 Vol 41, No 10 (2011), Pagination: 
ABSTRACT |     Abstract Views: 55  | 
Building Successful Retail Strategies - A Case Study of 'Coupon Stores'
Shantanu Shekhar
 Vol 41, No 10 (2011), Pagination: 
ABSTRACT |     Abstract Views: 79  | 
Consumer Buying Behaviour Model for Toothpastes
G. Vani, M. Ganesh Babu, N. Panchanatham
 Vol 41, No 10 (2011), Pagination: 
ABSTRACT |     Abstract Views: 133  | 
Use of Online Social Networking Sites by College Students and its Implications for Marketing: A Case Study in Tripura
Ajit Kumar Dash
 Vol 41, No 10 (2011), Pagination: 
ABSTRACT |     Abstract Views: 67  |