Vol 41, No 9 (2011)

Table of Contents

Vol 41, No 9 (2011)

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Articles

International Brands & The Indian Consumer: A Study of Critical Success Factors with Special Focus on Select FMCG Brands
Sharif Memon
 Vol 41, No 9 (2011), Pagination: 
ABSTRACT |     Abstract Views: 68  | 
Women Entrepreneurs and the Pricing Dilemma
Moli P. Koshy, Mary Joseph
 Vol 41, No 9 (2011), Pagination: 
ABSTRACT |     Abstract Views: 31  | 
Assessment of Influence of Materialistic Values on Consumption Innovativeness
Manit Mishra
 Vol 41, No 9 (2011), Pagination: 
ABSTRACT |     Abstract Views: 28  | 
Forecasting the Ensuing Impact of 3G on Business Practices in India: An Exploratory Analysis
Amalesh Sharma, Sourav Bikash Borah
 Vol 41, No 9 (2011), Pagination: 
ABSTRACT |     Abstract Views: 59  | 
Effectiveness of Humor Appeal in Advertisements of Fast Moving Consumer Goods (FMCGs)
Rakshita Puranik
 Vol 41, No 9 (2011), Pagination: 
ABSTRACT |     Abstract Views: 93  | 
The Structured Frame of Category Management for Optimization of Retail Business
Md. Sanuwar Rashid
 Vol 41, No 9 (2011), Pagination: 
ABSTRACT |     Abstract Views: 43  | 
A Study of Service Quality and Customer Satisfaction across Various Service Providers in the Telecom Sector
Sandhya Joshi
 Vol 41, No 9 (2011), Pagination: 
ABSTRACT |     Abstract Views: 65  | 
Strategy of Advertising Agencies in India for Evaluating Advertising Effectiveness across Experience
Yashmin Sofat
 Vol 41, No 9 (2011), Pagination: 
ABSTRACT |     Abstract Views: 82  | 
Junk Food Advertisements with Free Offer: Their Repercussions in the Minds of Children in the Age Group of 3-10 Years
S. Ramesh Kumar
 Vol 41, No 9 (2011), Pagination: 
ABSTRACT |     Abstract Views: 81  | 
The '4 As' of Rural Marketing Mix
Pallavi
 Vol 41, No 9 (2011), Pagination: 
ABSTRACT |     Abstract Views: 64  |