Vol 41, No 8 (2011)

Table of Contents

Vol 41, No 8 (2011)

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Articles

Relationship Building as a Marketing Strategy: A Conceptual Guide for African Exporters
Catherine Phambuka-Nsimbi
 Vol 41, No 8 (2011), Pagination: 
ABSTRACT |     Abstract Views: 29  | 
Consequences of Service Quality Linkage - An Insight from an Empirical Investigation in Higher Education
Suniti K. Phadke
 Vol 41, No 8 (2011), Pagination: 
ABSTRACT |     Abstract Views: 33  | 
Mandatory Nutritional Labeling and Implications for Indian Food Companies
Vijay Intodia
 Vol 41, No 8 (2011), Pagination: 
ABSTRACT |     Abstract Views: 38  | 
GCMMF: Preempting Competition with an Innovative Business Model
Mohit Avinashkumar Parekh
 Vol 41, No 8 (2011), Pagination: 
ABSTRACT |     Abstract Views: 50  | 
Consumer Attitude towards FMCGs: A Comparative Study of Private Labels and National Brands
Nilesh Neelmani
 Vol 41, No 8 (2011), Pagination: 
ABSTRACT |     Abstract Views: 90  | 
Nokia's Shrinking Market Share in India: Can Nokia Sustain its First-mover Advantage?
A. Shivakanth Shetty
 Vol 41, No 8 (2011), Pagination: 
ABSTRACT |     Abstract Views: 88  | 
Marketing of Titanium Dioxide by Kerala Minerals and Metals Limited - An Analysis
P. J. Boniface, A. Sakeer Husain, S. Bijukumar
 Vol 41, No 8 (2011), Pagination: 
ABSTRACT |     Abstract Views: 50  | 
Netnography: An Emerging Method of Marketing Research - A Conceptual Study
Sapna Rakesh, Swati Singh
 Vol 41, No 8 (2011), Pagination: 
ABSTRACT |     Abstract Views: 63  | 
Marketing in Global Economic Turbulence - Role of B-Schools in Grooming Management Graduates
M. V. Rama Prasad
 Vol 41, No 8 (2011), Pagination: 
ABSTRACT |     Abstract Views: 23  | 
Motivating Retail Sales Personnel Customer Orientations: An Empirical Study
Debasis Bhattacharya, Subrata Ray
 Vol 41, No 8 (2011), Pagination: 
ABSTRACT |     Abstract Views: 38  | 
An Empirical Study of Online Social Influence Marketing with Reference to Customer's Product Purchase Decision and Product Recommendation
Monika Sharma, Deepshika Kalra
 Vol 41, No 8 (2011), Pagination: 
ABSTRACT |     Abstract Views: 125  | 
Marketing Strategies in Apple Industry - An Empirical Study in Himachal Pradesh and Jammu & kashmir
Abdul Rauf, Sajad A. Saraf
 Vol 41, No 8 (2011), Pagination: 
ABSTRACT |     Abstract Views: 134  |