Vol 41, No 7 (2011)

Table of Contents

Vol 41, No 7 (2011)

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Articles

Effect of Absurdity in Advertising on Brand Recall
Purva Kansal, Himanshu R. sharma
 Vol 41, No 7 (2011), Pagination: 
ABSTRACT |     Abstract Views: 57  | 
Agricultural Rural Marketing in India
P. K. Dutta
 Vol 41, No 7 (2011), Pagination: 
ABSTRACT |     Abstract Views: 62  | 
Subhiksha: A Battle for Survival
Sumedha Kalia, Rishi Kalia
 Vol 41, No 7 (2011), Pagination: 
ABSTRACT |     Abstract Views: 74  | 
Effect of Retail Sales Promotion on Buying Behaviour of Customers: An Empirical Study
Gopal Das
 Vol 41, No 7 (2011), Pagination: 
ABSTRACT |     Abstract Views: 205  | 
Economics of Ecotourism: A Study on Orissa
Nihar Mohapatra
 Vol 41, No 7 (2011), Pagination: 
ABSTRACT |     Abstract Views: 29  | 
World Wide Dairy Development - At a Glance
P. Kalaiselvi, M. Somasundaram
 Vol 41, No 7 (2011), Pagination: 
ABSTRACT |     Abstract Views: 39  | 
Customer Loyalty Programs and Marketing Strategies
H. N. Ramesh
 Vol 41, No 7 (2011), Pagination: 
ABSTRACT |     Abstract Views: 40  | 
A Study on Satisfaction Level of Betel Leaf Farmers in Tamil Nadu with Reference to Karur District
N. Kathirvel
 Vol 41, No 7 (2011), Pagination: 
ABSTRACT |     Abstract Views: 75  |