Vol 41, No 6 (2011)

Table of Contents

Vol 41, No 6 (2011)

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Articles

Does Credit Card Usage Enhance Defaults among Compulsive Buyers?
Jogi Alex, P. T. Raveendran
 Vol 41, No 6 (2011), Pagination: 
ABSTRACT |     Abstract Views: 68  | 
Market Competence of BSNL in the Present Dynamic Telecom World
M. Amulya, D. Anand
 Vol 41, No 6 (2011), Pagination: 
ABSTRACT |     Abstract Views: 49  | 
Media Influence on FMCGs - A Comparative Study among Rural and Urban Households on their Product Purchase Decision
Abhigyan Bhattacharjee
 Vol 41, No 6 (2011), Pagination: 
ABSTRACT |     Abstract Views: 38  | 
Increasing Role of Children in Family Purchase Decisions
Prashant Tripathi, A. Sengupta
 Vol 41, No 6 (2011), Pagination: 
ABSTRACT |     Abstract Views: 60  | 
Sales force Effectiveness: Aligning Sales Operation with the Motivation Hub
Ritu Gupta
 Vol 41, No 6 (2011), Pagination: 
ABSTRACT |     Abstract Views: 42  | 
A Study on Consumer Perception - A Case Study for Laptops
P. V. Ranjith, Ela Goyal
 Vol 41, No 6 (2011), Pagination: 
ABSTRACT |     Abstract Views: 145  | 
Rebranding - A Boon to Survive
Harvinder Singh, Dharamveer
 Vol 41, No 6 (2011), Pagination: 
ABSTRACT |     Abstract Views: 55  |