Vol 41, No 5 (2011)

Table of Contents

Vol 41, No 5 (2011)

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Articles

Export Marketing of Tea via the Internet
P. G. Ramanujam, B. V. R. Naidu
 Vol 41, No 5 (2011), Pagination: 
ABSTRACT |     Abstract Views: 51  | 
Risks Associated with Celebrity Endorsements - An Empirical Analysis from Punjab
Maninder Singh, Kuldip Kaur
 Vol 41, No 5 (2011), Pagination: 
ABSTRACT |     Abstract Views: 191  | 
Customer Relationship Management (CRM) in Health Care Industry - A Study of Select Corporate Hospitals in Vijayawada, Andhra Pradesh
V. Narasimha Rao, A. V. V. Siva Prasad
 Vol 41, No 5 (2011), Pagination: 
ABSTRACT |     Abstract Views: 58  | 
Predicting Factors Influencing Purchase of Aashirvaad Brand Using Logistic Regression
Arunmozhi Ramaiyan
 Vol 41, No 5 (2011), Pagination: 
ABSTRACT |     Abstract Views: 32  | 
Customer Satisfaction with Mobile Phone Operators: An Exploratory Study in Kuala Lumpur, Malaysia
Zainurin Bin Dahari, Muhammad Sabbir Rahman, S. M. Ferdous Azam
 Vol 41, No 5 (2011), Pagination: 
ABSTRACT |     Abstract Views: 79  | 
A Case Study on Consumers' Buying Behaviour and Brand Loyalty with Regard to Processed Liquid Packed Milk in Guwahati, Assam
Brajesh Kumar, Mintu Gogoi
 Vol 41, No 5 (2011), Pagination: 
ABSTRACT |     Abstract Views: 241  | 
To Identify the Prominent Factors of Shopping Mall Behaviour: A Factor Analysis Approach
Shailesh K. Kaushal, Sanjay Medhavi
 Vol 41, No 5 (2011), Pagination: 
ABSTRACT |     Abstract Views: 79  |