Vol 41, No 3 (2011)

Table of Contents

Vol 41, No 3 (2011)

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Articles

Promoting Health Tourism in India: An Exploratory Study on the Role of Specialty and Corporate Hospitals in Bangalore
Satya Suresh
 Vol 41, No 3 (2011), Pagination: 
ABSTRACT |     Abstract Views: 55  | 
Service Quality Perceptions of Customers about Insurance Companies: An Empirical Study
Vikas Gautam
 Vol 41, No 3 (2011), Pagination: 
ABSTRACT |     Abstract Views: 101  | 
Dimensions of Consumers' Advertising Beliefs in India
Sandeep Vij, Raghbir Singh
 Vol 41, No 3 (2011), Pagination: 
ABSTRACT |     Abstract Views: 32  | 
Unethical Issues in Advertising
Amit Verma
 Vol 41, No 3 (2011), Pagination: 
ABSTRACT |     Abstract Views: 85  | 
Status Consideration and Buying Decisions - A Study with Reference to Kerala
K. P. Sumedhan
 Vol 41, No 3 (2011), Pagination: 
ABSTRACT |     Abstract Views: 65  | 
Consumer Involvement for Durable and Non Durable Products: Key Indicators and their Impact
Sapna Solanki
 Vol 41, No 3 (2011), Pagination: 
ABSTRACT |     Abstract Views: 58  | 
Uses of Coir Fibre, its Products & Utilization of Geo-Coir in India
G. Nagaraja, C. Basavaiah
 Vol 41, No 3 (2011), Pagination: 
ABSTRACT |     Abstract Views: 46  |