Vol 41, No 2 (2011)

Table of Contents

Vol 41, No 2 (2011)

Open Access Open Access  Restricted Access Subscription Access

Articles

A Study on Banking Service Quality in Nagapattinam District, Tamil Nadu
A. Ananth, A. Arulraj
 Vol 41, No 2 (2011), Pagination: 
ABSTRACT |     Abstract Views: 64  | 
Recent Trends and Outlook in the International Sugar Industry
C. Muthaiya
 Vol 41, No 2 (2011), Pagination: 
ABSTRACT |     Abstract Views: 47  | 
Realigning Distribution Strategies for Effective Marketing Operations of a Business: An Empirical Study Based on Tropicana
Suman Kumar Dawn
 Vol 41, No 2 (2011), Pagination: 
ABSTRACT |     Abstract Views: 58  | 
An Empirical Study to Find the Gaps in Call Coverage and its Impact on Sales Performance
Sunil Gupta
 Vol 41, No 2 (2011), Pagination: 
ABSTRACT |     Abstract Views: 31  | 
Conceptual Framework of Mobile Marketing: Spamming the Consumer around the World
R. Sivarethina Mohan, P. Aranganathan
 Vol 41, No 2 (2011), Pagination: 
ABSTRACT |     Abstract Views: 94  | 
A Framework for Understanding Consumer Perceived Characteristics of Internet Banking as Predicators of its Adoption
C. Prema
 Vol 41, No 2 (2011), Pagination: 
ABSTRACT |     Abstract Views: 46  | 
The Private Label: Retailers' Value Proposition and Strategic Tool of Differentiation
Pravin Pandurand Patil, Vidyadhar Vedak
 Vol 41, No 2 (2011), Pagination: 
ABSTRACT |     Abstract Views: 130  |