Vol 42, No 11 (2012)

Table of Contents

Vol 42, No 11 (2012)

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Articles

Green Marketing in India: Some Eco-Issues
H. Ramakrishna
 Vol 42, No 11 (2012), Pagination: 5-15
ABSTRACT |     Abstract Views: 159  | 
Cultural Values as Advertisement Themes in International and Indian Advertising
Sunil Barthwal, N.L. Gupta
 Vol 42, No 11 (2012), Pagination: 16-21
ABSTRACT |     Abstract Views: 231  | 
Deciphering Assorted Findings on Marketer Transgression Linked to Service Recovery Paradox
Padmakali Banerjee, Prabuddha Banerjee
 Vol 42, No 11 (2012), Pagination: 22-29
ABSTRACT |     Abstract Views: 46  | 
Effect of Sales Promotions and their Availability on Consumers' Buying Behaviour: A Perspective on Personal Hygiene Products
Paragi Kuntal Shah, Bijal Nishant Mehta
 Vol 42, No 11 (2012), Pagination: 30-37
ABSTRACT |     Abstract Views: 281  | 
Marketing Cost of Wheat at Different Marketing Places in Haryana
Anita Dagar, Sandeep Kumar
 Vol 42, No 11 (2012), Pagination: 38-45
ABSTRACT |     Abstract Views: 104  | 
Female Adolescents and Young Adult Consumers' Affinity for Online Flash Sales Concept in India: A Triangulation Approach
Deblina Saha Vashishta, Shilpa Santosh Chadichal
 Vol 42, No 11 (2012), Pagination: 46-58
ABSTRACT |     Abstract Views: 140  |