Vol 42, No 10 (2012)

Table of Contents

Vol 42, No 10 (2012)

Open Access Open Access  Restricted Access Subscription Access

Articles

A Study on Online Discount Couponing Industry in India
Samik Shome, Aindrila Roy
 Vol 42, No 10 (2012), Pagination: 4-10
ABSTRACT |     Abstract Views: 229  | 
Brand Personality: Antecedents and Consequences
Amina Merabet, Abderrezzak Benhabib
 Vol 42, No 10 (2012), Pagination: 11-21
ABSTRACT |     Abstract Views: 248  | 
Problems of Vegetable Producing Farmers in Erode, Coimbatore and Tiruppur Districts of Tamil Nadu
S. Saravanan
 Vol 42, No 10 (2012), Pagination: 22-30
ABSTRACT |     Abstract Views: 285  | 
Gender Specific Study on Relative Impact of Convenience and Non Convenience Factors on Mobile Users' Brand Switching in Kolkata
Supriya Biswas
 Vol 42, No 10 (2012), Pagination: 31-40
ABSTRACT |     Abstract Views: 122  | 
Trends, Technology and Addiction: An Explorative Study on Cyber Behavior of Students
Devi Prasad Dash, Shamim Akhtar
 Vol 42, No 10 (2012), Pagination: 41-52
ABSTRACT |     Abstract Views: 169  | 
Consumer Behaviour towards Two Wheelers and Four Wheelers: A Study on Rural and Urban Mizoram
Laldinliana
 Vol 42, No 10 (2012), Pagination: 53-59
ABSTRACT |     Abstract Views: 485  |