Vol 42, No 9 (2012)

Table of Contents

Vol 42, No 9 (2012)

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Articles

Ambush Marketing Landscape in India: Innovative Practice or Parasitic Marketing?
A. Shivakanth Shetty
 Vol 42, No 9 (2012), Pagination: 4-12
ABSTRACT |     Abstract Views: 165  | 
Managing Customer Relations through Online Banking
Vinay Kumar Nagu
 Vol 42, No 9 (2012), Pagination: 13-18
ABSTRACT |     Abstract Views: 62  | 
Role of Gender in Consumers' Response to Fear Appeal Advertisements
S. Ajit, V. Joseph Paul Raj
 Vol 42, No 9 (2012), Pagination: 19-24
ABSTRACT |     Abstract Views: 146  | 
Prediction of Churn Behaviour of Bank Customers Using Data Mining Tools
U. Devi Prasad, S. Madhavi
 Vol 42, No 9 (2012), Pagination: 25-30
ABSTRACT |     Abstract Views: 98  | 
Impact of Shopping Malls on the Unorganized Retail Sector: A Case Study of Mangalore Region
Ajaz Ahmed, Sureshramana Mayya
 Vol 42, No 9 (2012), Pagination: 31-40
ABSTRACT |     Abstract Views: 498  | 
The Rise of New Media and Product Promotion: Exploring the Potential of Online Media in Advertising the Services Provided by Major Telecommunications Service Providers in India
Kulveen Trehan
 Vol 42, No 9 (2012), Pagination: 41-51
ABSTRACT |     Abstract Views: 83  | 
Impact of Store Size on Impulse Purchasing Behaviour of Respondents: A Study with Reference to Coimbatore, Tamil Nadu
R. Palaniswamy, S. Dinesh Kumar, N. Selvakumar
 Vol 42, No 9 (2012), Pagination: 52-59
ABSTRACT |     Abstract Views: 106  |