Vol 42, No 7 (2012)

Table of Contents

Vol 42, No 7 (2012)

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Articles

Malabar Cements Limited: A Successful Employer in the Indian Cement Industry
G. Sivaramakrishnan, I. Mohammad Sulaiman
 Vol 42, No 7 (2012), Pagination: 4-14
ABSTRACT |     Abstract Views: 134  | 
Problems and Prospects of Catering Services: A Case Study of Sangli City
Jyoti Indupratap Yadav, Ravasaheb Mayappa Yallatti
 Vol 42, No 7 (2012), Pagination: 15-22
ABSTRACT |     Abstract Views: 225  | 
Determining Subscribers' Attitude towards and Satisfaction from Airtel and Citycell: An Empirical Assessment of the Martin Fishbein Multiattribute Model
Syed Habib Anwar Pasha, Muhammad Rehan Masoom
 Vol 42, No 7 (2012), Pagination: 23-35
ABSTRACT |     Abstract Views: 86  | 
An Analysis of TV Advertising and Usage of Celebrity Endorsers: A Content Analysis Approach
Shakti Prakash, Meenu Kumar, Gyan Prakash
 Vol 42, No 7 (2012), Pagination: 36-44
ABSTRACT |     Abstract Views: 281  | 
Market Response to Deregulation of Swedish Pharmacies: An Empirical Study on Consumers' Opinion in Stockholm City
Arup K. Baishya
 Vol 42, No 7 (2012), Pagination: 45-53
ABSTRACT |     Abstract Views: 33  | 
A New Marketing Paradigm-Social Media or Web 2.0: An Empirical Analysis to Study the Awareness, Key Deliverables, Engagement and Usage of Social Media by Small and Medium Enterprises in Delhi
Monika Sharma
 Vol 42, No 7 (2012), Pagination: 54-62
ABSTRACT |     Abstract Views: 1467  |