Vol 42, No 6 (2012)

Table of Contents

Vol 42, No 6 (2012)

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Articles

Purchase Decision of Life Insurance Policyholders: An Outlook
K. Rajeswari, S. Kartheeswari
 Vol 42, No 6 (2012), Pagination: 4-14
ABSTRACT |     Abstract Views: 92  | 
Coffee Market Liberalization and Private Sector Performance in Tanzania
Agnes Godfrey Mwakaje
 Vol 42, No 6 (2012), Pagination: 15-22
ABSTRACT |     Abstract Views: 129  | 
A Study of the Role & effectiveness of Celebrities in Advertisements
Virendra Chavda
 Vol 42, No 6 (2012), Pagination: 23-36
ABSTRACT |     Abstract Views: 449  | 
A Study on the Effectiveness of Internet Advertisements
Vinita Srivastava, Sanjeev Kumar Mishra
 Vol 42, No 6 (2012), Pagination: 37-46
ABSTRACT |     Abstract Views: 222  | 
Hospital Advertising: Myth or Reality?
Soumik Gangopadhyay, Parimalendu Bandopadhyay
 Vol 42, No 6 (2012), Pagination: 47-52
ABSTRACT |     Abstract Views: 116  | 
Analysis of the Relationship between Brand Loyalty and Market Share: A Comparative Study of Durable and Non - Durable Products in India
P. K. Agarwal, Pradeep Kumar, Swati Gupta
 Vol 42, No 6 (2012), Pagination: 53-61
ABSTRACT |     Abstract Views: 175  |