Vol 42, No 5 (2012)

Table of Contents

Vol 42, No 5 (2012)

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Articles

Product Recall: An Evaluation of few Issues
N. K. Vijayalakshmi, J. Madegowda
 Vol 42, No 5 (2012), Pagination: 4-9
ABSTRACT |     Abstract Views: 43  | 
Blog Popularity and Activity on Social Media: An Exploratory Research
Anil Bhat
 Vol 42, No 5 (2012), Pagination: 10-18
ABSTRACT |     Abstract Views: 62  | 
Emerging Challenges & Issues of Pulses in Commodity Futures Market
Varsha S. Sukhadeve, Yogesh Yugalkishore Biyani
 Vol 42, No 5 (2012), Pagination: 19-24
ABSTRACT |     Abstract Views: 41  | 
Shopping Malls & Consequences on the Human Rights on Small Traders in NCR Delhi
N. H. Mullick
 Vol 42, No 5 (2012), Pagination: 25-29
ABSTRACT |     Abstract Views: 122  | 
Effectiveness of Advertisements in India: An Empirical Study
Dalip Raina, Kritika Khajuria
 Vol 42, No 5 (2012), Pagination: 30-38
ABSTRACT |     Abstract Views: 212  | 
Food Products Packaging: A Study of its Effects on Consumer Behaviour
Sunil Giri, Vishal Sharma
 Vol 42, No 5 (2012), Pagination: 39-46
ABSTRACT |     Abstract Views: 364  | 
Foreign Direct Investment in Multi-brand Retail: Opportunities and Threats
Sunil Kumar
 Vol 42, No 5 (2012), Pagination: 47-52
ABSTRACT |     Abstract Views: 93  | 
Structural Equation Modeling Approach to Elucidate the Impact of IMC on Brand Equity in Life Insurance Industry
Omdeep Gupta, Kaynat Nasser, Nibedita Biswas
 Vol 42, No 5 (2012), Pagination: 53-62
ABSTRACT |     Abstract Views: 169  |