Vol 42, No 4 (2012)

Table of Contents

Vol 42, No 4 (2012)

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Articles

Marketing Paradigms for Rural India
Thomas T. Thomas
 Vol 42, No 4 (2012), Pagination: 
ABSTRACT |     Abstract Views: 48  | 
The Effect of Strategic Orientation on Market Performance of Hotels: Empirical Evidence from the Saudi Arabia Hospitality Industry
Udjo Eseroghene Franklin, Amer Hani Al-Kassem
 Vol 42, No 4 (2012), Pagination: 
ABSTRACT |     Abstract Views: 252  | 
"Subhiksha": The Saga of the Rise and Fall of India's Sam
R. S. Sathyanarayanan
 Vol 42, No 4 (2012), Pagination: 
ABSTRACT |     Abstract Views: 148  | 
An Empirical Study of Goan Students' Behaviour towards Advertisements
Juao C. Costa
 Vol 42, No 4 (2012), Pagination: 
ABSTRACT |     Abstract Views: 222  | 
Analysis of Strategic Decision of Product Line Extension by IFFCO Using the BCG Model
A. K. Asthana
 Vol 42, No 4 (2012), Pagination: 
ABSTRACT |     Abstract Views: 123  | 
Application of Market Basket Analysis to Understand Students' Career Options: A Study on Management under Graduate Students at IU, Mizoram
Mrinmoy Bhattacharjee, Pranjal Kalita
 Vol 42, No 4 (2012), Pagination: 
ABSTRACT |     Abstract Views: 111  | 
Segmental Variations in Fish Consumption Behaviour: A Case Study of Sonitpur District of Assam
Chandan Goswami, Pradip C. Bhuyan
 Vol 42, No 4 (2012), Pagination: 
ABSTRACT |     Abstract Views: 138  | 
Maggi Noodles: Magic of the 2-Minute Campaign
Rajni Kamboj
 Vol 42, No 4 (2012), Pagination: 
ABSTRACT |     Abstract Views: 543  |