Vol 41, No 1 (2011)

Table of Contents

Vol 41, No 1 (2011)

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Articles

Globalizing Chinese Brands: Perspectives and Strategy Implications
Inder P. Khera
 Vol 41, No 1 (2011), Pagination: 
ABSTRACT |     Abstract Views: 52  | 
An Empirical Study on Sales Promotion of Dabur India Limited in Indian Rural Market
Garima Malik
 Vol 41, No 1 (2011), Pagination: 
ABSTRACT |     Abstract Views: 145  | 
Commercialization of Fishery and Aquaculture Products in India - Problems and Solutions
Bhawesh T. Sawant, Paramita Banerjee Sawant
 Vol 41, No 1 (2011), Pagination: 
ABSTRACT |     Abstract Views: 25  | 
Sabai Grass Marketing: The Prime Need for Rural Innovation and Economic Development of Tribal Community in the Mayurbhanj District of Orissa State
Asit Ranjan Satpathy, Upendra Nath Sahu
 Vol 41, No 1 (2011), Pagination: 
ABSTRACT |     Abstract Views: 86  | 
Marketing in Politics: Case of Congress and Bharatiya Janata Party
Prasad Begde
 Vol 41, No 1 (2011), Pagination: 
ABSTRACT |     Abstract Views: 101  | 
Developing Global Competency - Challenges and Opportunities
D. Subramaniam, K. Shyama Sundar
 Vol 41, No 1 (2011), Pagination: 
ABSTRACT |     Abstract Views: 30  | 
Marketing of Poultry Eggs - New Issues and Competitive Challenges
P. Srinivasa Reddy, Y. Venu Gopala Rao
 Vol 41, No 1 (2011), Pagination: 
ABSTRACT |     Abstract Views: 61  | 
Wal-Mart: Can it Succeed in India?
Komal Chopra
 Vol 41, No 1 (2011), Pagination: 
ABSTRACT |     Abstract Views: 84  |