Vol 42, No 3 (2012)

Table of Contents

Vol 42, No 3 (2012)

Open Access Open Access  Restricted Access Subscription Access

Articles

The Business of Emotions
Divya Soni
 Vol 42, No 3 (2012), Pagination: 
ABSTRACT |     Abstract Views: 123  | 
A Study on Distribution Strategies of Steel Manufacturers in India
Shailendra Dasari
 Vol 42, No 3 (2012), Pagination: 
ABSTRACT |     Abstract Views: 83  | 
Significance of Branding in Industrial Marketing
Sumesh Raizada
 Vol 42, No 3 (2012), Pagination: 
ABSTRACT |     Abstract Views: 51  | 
Transforming Indian Agriculture through Agripreneurs
Inderpreet Kaur Kular, Amanpreet Singh Brar
 Vol 42, No 3 (2012), Pagination: 
ABSTRACT |     Abstract Views: 191  | 
Marketing of Grapes in Tamil Nadu: A Case of Coimbatore District
G. Suresh, S. Krishna Murthy
 Vol 42, No 3 (2012), Pagination: 
ABSTRACT |     Abstract Views: 171  | 
Product Strategies and Advertising in Small Firms: A Study of Punjab Units
Seema S. Shenoy, A. H. Sequeira, K. Devaraj
 Vol 42, No 3 (2012), Pagination: 
ABSTRACT |     Abstract Views: 37  | 
Understanding of TV Ads amongst Urban Children
Amardeep Kaur Ahluwalia, Raghbir Singh
 Vol 42, No 3 (2012), Pagination: 
ABSTRACT |     Abstract Views: 132  |