Vol 42, No 2 (2012)

Table of Contents

Vol 42, No 2 (2012)

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Articles

Are Modern Day Marketers Indulging in Cultural Genocide by Changing Consuming Pattern?
Ramaswami Venkatesh
 Vol 42, No 2 (2012), Pagination: 
ABSTRACT |     Abstract Views: 38  | 
Marketing Strategies of Car Makers in the Pre-Owned Car Market in India
B Shafiulla
 Vol 42, No 2 (2012), Pagination: 
ABSTRACT |     Abstract Views: 232  | 
Impact of Celebrity Endorsements on Brand Image
Debiprasad Mukherjee
 Vol 42, No 2 (2012), Pagination: 
ABSTRACT |     Abstract Views: 593  | 
Consumer Behavior Regarding Durable Goods
Ramachandran Azhagaiah, Eganathan Ezhilarasi
 Vol 42, No 2 (2012), Pagination: 
ABSTRACT |     Abstract Views: 87  | 
To Build a Model for the Determination of Factors that Result in the Success of the Organized Retail Sector in India and Analyzing its Relative Importance (With Reference to Fast Food Chains and Grocery and Vegetable Outlets)
Ruchi Malik
 Vol 42, No 2 (2012), Pagination: 
ABSTRACT |     Abstract Views: 190  | 
A Study on Customer's Satisfaction towards Service Quality of Organized Retail Stores in Haryana
Manju Malik
 Vol 42, No 2 (2012), Pagination: 
ABSTRACT |     Abstract Views: 294  |