Vol 42, No 1 (2012)

Table of Contents

Vol 42, No 1 (2012)

Open Access Open Access  Restricted Access Subscription Access

Articles

A Case on Kingfisher-Air Deccan Merger: The Marriage of Convenience
Subrabhi Goyal, Prantik Ray
 Vol 42, No 1 (2012), Pagination: 
ABSTRACT |     Abstract Views: 290  | 
Leisure, Social Networking and Mass Media: The Evolving Confluence
S Satya
 Vol 42, No 1 (2012), Pagination: 
ABSTRACT |     Abstract Views: 60  | 
Effectiveness of FMCG Distribution Channels with Respect to Satisfaction of Consumers in Rural Markets
Pravin Kumar Bhoyar, Asha Nagendra
 Vol 42, No 1 (2012), Pagination: 
ABSTRACT |     Abstract Views: 346  | 
Amul: Evolution of an International Brand
A.K Asthana
 Vol 42, No 1 (2012), Pagination: 
ABSTRACT |     Abstract Views: 196  | 
Mapping & Qualifying Consumption Changes in Product Categories during Recessionary Times
Ray Titus
 Vol 42, No 1 (2012), Pagination: 
ABSTRACT |     Abstract Views: 53  | 
Pester Power: The Strategic Use of Child Model in Advertising
Srabani Roy Maiti
 Vol 42, No 1 (2012), Pagination: 
ABSTRACT |     Abstract Views: 151  | 
A Study of Consumer Perception on the Use of E-Technology in the Retail Banking Sector: A Comparative Study of Public Sector and Private Sector Banks
Aashish Shashikant Jani
 Vol 42, No 1 (2012), Pagination: 
ABSTRACT |     Abstract Views: 244  | 

Book Review

Rural Marketing: Text and Cases
Sandeep Agarwal
 Vol 42, No 1 (2012), Pagination: 
ABSTRACT |     Abstract Views: 25  |